Content and Web Manager

Title: Content & Web Manager

Location: remote Canada

Job Description:

We’re searching for a strategic and performance-driven Content & Web Manager. Are you searching for new possibilities? This is a remote position based in Canada.

Are you a digital content and web expert who thrives on connecting digital experiences to measurable business outcomes? Do you bring expertise in website content strategy, SEO, UX optimization, analytics, and performance marketing? If so, join Westland’s Digital Marketing team and help shape how Canadians discover, engage with, and trust Westland online.

As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem. You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI-driven environments.

Expected Compensation

The expected hiring range for this role is $76,000 - $95,000, based on a 35-hour work week. Actual salary will depend on qualifications, experience, market conditions, and internal equity.

Westland also offers a competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Westland is committed to continuous learning where employees can grow their potential and write the stories of their careers.  Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences.

Discover what’s possible, with Westland.

The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to open new doors, we’re inviting amazing people like you to join us.

As we continue to grow across Canada, we’re evolving how we connect with customers in an increasingly digital-first world - and that’s where you come in. As Content & Web Manager, you’ll play a key role in shaping a modern, performance-driven digital experience across Westland’s website and owned channels. With a strong focus on content strategy, SEO, UX, and conversion optimization, you’ll partner with digital, marketing, and technical teams, leverage data and behavioural insights to guide decisions, and lead initiatives that improve discoverability, engagement, and digital conversion - positioning Westland’s content and web experience as a key driver of growth, trust, and market credibility.

Interested in learning more?

Why you’ll love Westland

• An open, flexible and welcoming workplace
• Plenty of opportunities to grow and learn
• Autonomy to own your own success
• A total rewards program that takes care of your financial, physical, and mental health
• Amplifying Communities, a program to support causes that matter most to our employees

Why we’ll love you

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing
• Strong experience developing and optimizing website content in a performance-focused environment
• Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations
• Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies
• Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization
• Excellent writing, editing, briefing, and communication skills
• Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders
• Strategically minded while remaining highly hands-on in execution
  
  Once here you’ll
   
• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance
• Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent
• Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities
• Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties
• Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals
• Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content
• Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments
• Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows

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Want to get to know each other better? Send your resume our way.

You belong here 
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.  
 
At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.  
 
If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email