Campaign Manager

Title: IBA Campaign Manager

Location: Sydney, NSW

Job Description:

At Metcash, you're part of something bigger. We've got the heart of a small business with the strength and support of a big business.

When you join Metcash, your work makes a real difference to independent businesses and local communities, empowering you to:

• Grow your career with tailored development programs
• Thrive your way with flexible work options
• Make your mark in a high-performing, values-led team

Independent Brands Australia (IBA) is the retailer arm of Metcashs liquor pillar. Were the largest network of independent liquor retailers in Australia, supporting Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor, Thirsty Camel and Duncans.

At IBA, being part of something bigger means making a real difference to local retailers, businesses and the community. We support a wide range of independently owned liquor stores, helping them compete with the large chains and thrive in a dynamic market.

When you join the IBA network you're not just working with a family business, you're getting backed by the strength of the Metcash Group. Whether youre on the retail floor, in store support or behind the scenes, youre helping to champion successful independents across Australia.

About the Opportunity

Join IBA as a Campaigns Manager on an 8-month fixed-term contract, where youll develop and deliver Key Selling Period marketing campaigns that create value for independent liquor retailers and their shoppers. Working across iconic brands including Cellarbrations, The Bottle-O, IGA Liquor, Porters Liquor and Thirsty Camel, youll bring insight-led campaigns to life across digital, social, catalogue, media and in-store channels. This hybrid role is based at our Macquarie Park office, with three days per week in the office, offering the opportunity to collaborate with a passionate team in a fast-paced and dynamic retail environment. If youre a commercially minded marketer who thrives on creativity, stakeholder engagement and delivering results, wed love to hear from you.

In this Role

• Lead the end-to-end management of campaigns - from brief to post-campaign reporting
• Work closely with the Marketing Manager, internal category teams and external suppliers to align campaign activity with business objectives and retailer value
• Brief and manage creative, media and design partners to deliver campaigns that are on-brand, on-time and commercially effective
• Build strong working relationships with internal stakeholders (including Category, Merchandise, Digital and State teams) to ensure campaign relevance and seamless execution
• Own campaign budgets and spend tracking, ensuring transparency and accuracy across funding allocations
• Prepare campaign communications and post-campaign performance reports, with the ability to confidently present results to stakeholders and suppliers
• Ensure all marketing collateral meets brand, legal and regulatory requirements

You're Likely a Match If

• Proven experience in marketing or campaign management
• Demonstrated ability to develop and execute commercially-led campaigns across multiple channels
• Strong project management skills with proven ability to manage multiple stakeholders and deadlines
• Experience working with or managing creative and media agencies
• Comfortable working with budgets and reporting on campaign ROI and effectiveness
• A proactive mindset, with the ability to problem-solve, adapt quickly and drive outcomes

What's on offer

We're proud to offer a workplace that supports your well-being, growth, and belonging:

Career Growth: Endless learning and development opportunities

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

Inclusive Culture: Bronze Employer for LGBTQ Inclusion

️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024-2025)

Mental Health: Gold accreditation by Mental Health Australia

Flexibility: Flex Ready and Family Friendly Workplace accredited

About Us

Join us and be part of something bigger!

Metcash is Australia's leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125.

We believe in the power of independent, family-owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the 'Best Store in Their Town' by providing merchandising, operational and marketing support.

We're committed to diversity, inclusion, and sustainability - and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.

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