Campaign and Media Manager

Title: Campaign & Media Manager

Location: United States

Work Type: Remote

Job Description:

Overview

FWI is building a team to support CDC's Division of Cancer Prevention and Control in expanding the reach and impact of the Bring Your Brave (BYB) campaign through strategic communications, media outreach, formative research, and performance evaluation. As Campaign and Media Manager, you will lead the development and execution of paid and organic media strategies, ensuring evidence-based breast cancer education messages reach women under 45 through targeted, cost-effective placements across digital and traditional channels.

Position is contingent upon contract award

Work Schedule and Location:

Remote: This is a full time remote position working Monday through Friday, with core availability required during 9:00 AM - 3:30 PM Eastern Time. Occasional travel may be required for on-location activities such as photo or video shoots.

Responsibilities

• Develop the comprehensive annual paid media strategy and media buying plan, aligning tactics with campaign messaging, formative research, and audience insights
• Prepare and deliver bi-monthly paid media plans covering digital display, social media, streaming audio, podcasts, paid search, and non-digital channels
• Manage purchasing and placement of all paid media to ensure cost-effective reach among target audiences, with emphasis on women ages 18-44 and higher-risk populations
• Oversee monthly organic social media content packages including graphics for Instagram, Facebook, X, and Instagram Stories with accompanying copy and hashtags
• Collaborate with creative teams on the production of videos, motion graphics, animated social content, and social media cutdowns
• Identify and recommend emerging digital marketing approaches, platforms, and content creator partnerships to expand campaign reach
• Analyze paid and organic media performance data to optimize ongoing campaigns and inform future strategy
• Contribute media-specific insights and recommendations to monthly, quarterly, and annual metrics reports
• Ensure all media content and placements comply with CDC social media style guides, graphic specifications, and clearance processes

Qualifications

Required:

• Bachelor's degree in marketing, advertising, digital media, communications, or a related field (or equivalent experience)
• 10+ years of experience in media strategy, planning, and buying across digital and traditional channels
• Proven experience developing and executing multi-channel paid media campaigns for health communication, cause-driven, or government initiatives
• Strong knowledge of social media platforms (Instagram, Facebook/Meta, X, YouTube) including both organic content strategy and paid advertising
• Experience with media analytics and performance metrics including CTR, VCR, impressions, reach, and engagement
• Demonstrated ability to reach diverse audiences through targeted and culturally relevant media approaches
• Experience working within federal government communication guidelines and approval processes

Desired:

• Prior experience supporting CDC or HHS health communication campaigns
• Background in multicultural marketing or Spanish-language media campaigns
• Familiarity with CDC social media style guides and federal content clearance workflows
• Experience with programmatic advertising, streaming audio/podcast advertising, and emerging digital platforms
• Experience managing media budgets on federally funded contracts

FWI is an Equal Opportunity Employer, including disability/vets.

Why Join Our Team

At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs. Join our team and take advantage of the many benefits we offer, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Long-term and Short-term Disability Insurance
• Life Insurance
• 401(k) Plan
• Holiday Pay
• Paid Time Off