Brand and Content Manager

Title: Brand & Content Manager

Location: London, England, United Kingdom

Hybrid

Marketing

Full time

Job Description:

Location: London, Hybrid - two days per week in the office
Salary: up to £45,000 per year

About us

At Arbor, we’re on a mission to transform the way schools work for the better. 

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day. 

Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days. 

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn. 

About the role

As our Brand and Content Manager, you’ll be the engine behind the day-to-day content pipeline and brand channels for Arbor and the wider Arbor School Management Suite.

Working closely with product marketing, demand generation and commercial teams, you will turn complex customer insights and internal expertise into clear, compelling stories that build brand trust and drive demand. Whether you're publishing blog posts, designing quick-turn social assets, or scaling output with AI workflows, you will own the end-to-end production of content that lands with impact across all our owned channels.

Core responsibilities

Content & Thought Leadership

• Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts.
• Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy.
• Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands.
• Repurpose long-form assets into engaging, short-form formats across multiple marketing channels.
• Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets.
• Collaborate with Product Marketing to map product messaging directly to key buyer personas.
• Create on-brand visual assets using Canva and AI tools.

Owned Channels & Brand Governance

• Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests.
• Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business.
• Execute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth.
• Seed content within the Arbor Community platform to deepen engagement with our user base.
• Protect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work.
• Support the delivery of print and event collateral, including supplier coordination.

Measurement, Reporting & Modern Ways of Working

• Track and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals.
• Embed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality.
• Oversee freelancer and agency support, managing briefs and maintaining strict quality control.

Requirements

• B2B Writing & Editing: A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred).
• Channel Operations: Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles.
• Pipeline-Driven Producer: Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys.
• AI-Native Mindset: Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows.
• Data-Literate: Comfortable reading sales funnels, content performance metrics and building reports in HubSpot.
• Brand Sensitivity: A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively.
• Organised & Agile: Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests.
• B2B Context: Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust.
• Tech Stack Experience: Canva, Claude, Gemini, GA4 and HubSpot.

Benefits

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks 
• Private Dental Insurance with Bupa 
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching) 
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year