Bilingual Digital Coordinator

Title: Bilingual Digital Coordinator

Location: Los Angeles, CA United States

Hybrid

ID: 657

Department: Earned Media

Job Description:

SENSIS

Who we are:

An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.

We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world - the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.

What we are looking for:

We are hiring a Bilingual Digitall Coordinator that is interested in all things social! The right candidate works under the supervision of influencer and social media managers to create social media calendars, strategies, develops content and captions, research, keeps social media accounts updated, and analyzes analytics of posts and supports influencer tactics. The goal is to increase brand awareness through the usage of social media platforms and influencer campaigns and active actions. Looking for someone who has their finger on the pulse, knows what is trending and happening in pop culture, isn't afraid to share ideas and can be pro and reactive.

Responsibilities:

• Work alongside the team to create a plan for influencer and social media strategies for more than one client
• Speaks fluent Spanish and can translate and transcreate English into Spanish
• Coming up with unique influencer ideas and strategies to create buzz
• Assist in the growth of the brand by raising awareness through various social media platforms
• Comfortable jumping on trends and developing content
• Build a community across platforms (community management)
• Develop relevant trending content specific to a Liqueur client
• Monitor postings to ensure brand message is constant from the terminology used to images posted
• Copywriting-comfortable writing captions across social platforms and understanding the writing style varies based on platform
• Aid in the daily aspects of promoting the businesses campaigns
• Interact with followers and potential customers by communicating and answering questions through the company's social pages
• Assist in implementing plans to increase followers on popular social media websites such as Twitter, Pinterest, Facebook, YouTube and LinkedIn
• Oversee the creation and implementation of a monthly editorial which included monthly sales/messaging objectives and initiatives
• Help create content as dictated by the monthly editorial calendar to promote messaging, sales, blogs and products
• Knowledge of analytical tools and capable of assisting with recaps

Job Requirements:

Deep passion for social media focused on TikTok, Instagram, Facebook; experience working with social media profiles and influencers a big plus or worked with CPG clients.

• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 40 hours a week (sometimes we have to support on-site or weekends at events)
• Fluent in Spanish, native speaker/writer
• Go into the office twice week and on-site locations when needed
• Ability to take direction as well as work independently
• Ability to meet deadlines and produce work in a fast-paced environment
• Flexible and a positive can-do attitude
• 1 year of social media management experience a plus
• Familiar with multi-social posting through programs such as Sprout Social and Airtable
• Comfortable working with Power Point, Excel, Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Entry level experience determining how to cater unique marketing campaigns to a unique audience
• Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once
• Entry level understanding of marketing strategy and how to use the concepts throughout various forms of outreach

Team player with a positive mentality to do what it takes to complete a goal, no matter how big or small the tasks are

About You:

• Not afraid to jump in with two feet and try new things
• Familiarity with Gen Z audience and stay up to trends and in the know (pop culture)
• Know who is relevant in the music space, influencer space, and have your finger on the pulse
• Open to listening to all types of people's points of view and ways of thinking
• Comfortable dealing with and helping with the emotions of others
• Have previous social, influencer and/or graphic design experience in the workforce
• Thinks outside the box - is extremely creative
• Have an interest in the way these campaigns and social media can positively impact lives
• Is interested in multicultural space
• Understands the nuances of internet culture
• "Not me getting paid to write like I do online"
• Ambidextrous reader of New Yorker articles and pop culture gossip.
• Understands difference between

What We Offer:

Medical, Dental, Vision, 401K, Generous PTO - Potential growth opportunities

Where:

Los Angeles, CA - hybrid work from home, office, and client site

Compensation:

The salary range for this role is $42,000-$48,000

The offered salary or hourly rate is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.