Audience Manager, Audience Development and Insights

Title: Audience Manager, Audience Development and Insights

Location: London, United Kingdom

Job Description:

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

The Audience Manager is an exciting role within T Brand Studio, the award-winning content studio of The New York Times Advertising department. Inspired by the journalism, creativity and innovation of The New York Times newsroom, the team partners with brands to tell meaningful stories that resonate with our global audience and create lasting impact.

Based in London, this role leads the end-to-end management of branded content distribution campaigns across The New York Times' on-site and off-site channels, developing audience strategies and driving campaign optimisation and measurement. Working closely with creative, strategy, sales and media planning teams across London, Paris, Singapore and New York, the Audience Manager helps deliver exceptional campaign performance while contributing to the ongoing evolution of our distribution and measurement capabilities.

This is a key client-facing role, partnering directly with agencies and brands to communicate campaign performance, audience insights and business impact. The successful candidate will confidently translate data into compelling stories while building trusted client relationships.

The role requires a strong understanding of the evolving media landscape across social, video, audio and editorial formats, alongside a forward-looking mindset that identifies opportunities to enhance our distribution, measurement and optimisation capabilities through new technologies, vendor partnerships and best practices.

The role will report directly to the Associate Director of Audience Development & Insights based in London as part of the broader T Brand Strategy Team. 

Responsibilities

• Schedule, manage and optimise distribution campaigns across The New York Times' on-site native placements, social media channels and third-party distribution networks.
• Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
• Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
• Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
• Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
• Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
• Share campaign learnings and best practices to continually improve creative performance.
• Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
• Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
• Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Basic Qualifications

• Campaign management experience using tools such as Google ads manager, Pressboard, Social Media advertising (Facebook, Instagram, Youtube, Tiktok) 
• Experience with data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Experience managing stakeholders in a client facing role
• Capable of handling multiple projects in a fast paced, deadline driven environment

Preferred Qualifications

• Knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, SimilarWeb or Google Analytics etc.)

REQ-020347

#LI-Hybrid

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.