Associate Creative Director, Growth Marketing

Title: Associate Creative Director, Growth Marketing

Location: San Francisco United States

Job Description:

About the Role

As our Performance Creative Program expands, we''re looking for an experienced Associate Creative Director to guide a team of designers, copywriters, and video editors in producing original creative based on insights, learnings, and strategic briefs. You''ll operate as a player-coach - designing best-in-class creative yourself while mentoring and guiding the team. You'll work closely with the Growth Producer, Creative Strategists, and Channel Managers to produce DR-minded content at scale across performance channels, and to drive performance improvements. You''re equally comfortable concepting big ideas from scratch and executing final design, and you know how to translate brand identity into high-performing creative - not just optimize within it. You''re AI-native in your approach to creative work, comfortable in prompting and directing AI tools to accelerate ideation and production without sacrificing craft or brand integrity.

The base salary offered for this role and level of experience will begin at $145,000 and up to $200,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Give effective creative direction and feedback across three distinct disciplines - design, copywriting, and video editing - ensuring copy, visuals, and video work cohesively together, and catching mismatches in tone, pacing, or message before final delivery
• Concept original creative ideas and campaigns, not just execute against existing briefs - bringing fresh thinking rooted in cultural and social trends
• Partner cross-functionally with Channel Managers, Creative Strategists, and brand teams - helping shape sharper, more actionable briefs, understanding what creative is winning and why, and ensuring DR creative stays true to brand voice and identity while still driving KPIs
• Collaborate with external agency and freelance partners - briefing them clearly, giving timely creative direction and feedback on their work, and holding it to the same bar as in-house output
• Guide creative approach across the full range of performance channels - paid social, organic/owned, CTV, print
• Set a quality bar rooted in brand consistency and performance, not perfection - helping the team know when something''s ready to ship versus when it needs another pass, given the speed and volume DR/growth work demands.
• Champion AI-assisted workflows: identify where generative AI tools can speed up ideation, scripting, storyboarding, rough-cut editing, and asset variation, and coach the team on effective prompting and tool use

To thrive in this role, you have

• 8-10+ years in performance creative, including experience leading, mentoring, or managing designers, copywriters, and/or video editors (player-coach experience preferred)
• Strong concepting and ideation skills in addition to design execution - proven ability to originate creative territories, not just produce against a given brief
• Multi-disciplinary fluency: working knowledge of short-form video editing (hooks, pacing, UGC-style production) and copywriting fundamentals (hooks, CTAs, tone) - enough to give sharp, credible feedback outside your core craft
• Deep fluency in cultural and social trends, and a track record of translating them into performance creative
• Experience balancing brand guidelines with performance requirements, partnering cross-functionally with brand/marketing teams
• Experience managing or directing external agency, freelance, or vendor creative partners
• Experience across print, in addition to Meta, TikTok, YouTube, Mobile, and Google
• Experience directing or being on set for lightweight, fast-turn UGC-style production shoots - not mandatory, but a plus.
• AI-native fluency: hands-on comfort prompting and directing AI tools (e.g., generative image/video, AI-assisted editing, script or copy drafting) to support ideation and production, with the judgment to know where AI speeds things up and where it doesn''t - not mandatory, but a strong plus.

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime-a financial technology company, not a bank*-on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it''s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we''re proud to have helped millions unlock their financial potential.

We''re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner''s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people''s trust-so we hold ourselves to the highest standards of integrity in everything we do. These aren''t just words on a wall-our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don''t-who will?

• Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you're coming in regularly or are part of our fully remote program, you'll stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.