App Store Optimization Marketing Manager

ASO Marketing Manager

About Us

Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.

About You

We’re looking for an ASO Marketing Manager to join our amazing marketing team and help us grow chess!

In this role you’ll focus on optimizing the performance of our core Chess.com app, as well as a few other smaller apps, in the iOS and Android App Stores. You will work with our designers to experiment with new icons and images, and work with our events and product teams to highlight features, content, activations, and our subscription premium product.

The ideal candidate will have deep and demonstrable experience growing apps from store presence to install to registration and beyond! You’ll dive into the data and look for opportunities to grow, as well as stay on top of best practices in the industry to maximize our presence. And most of all, you will be excited to grow chess!

What you'll do

• Manage our core Chess.com, and other supporting apps, presence in the iOS and Android app stores
• Monitor and report on performance across all key metrics (installs, uninstalls, reviews, install rates, registration rates, etc)
• Leverage events and other tools to drive engagement of both active and lapsed players
• Work with other teams like product, content, and monetization to use the app store as a growth tool
• Partner with design, copyrighting, and other teams to best represent the joy of chess for prospective players!
• Coordinate with our review monitoring team to capture and act on insights and user feedback

Preferred Skills

• 4+ years of managing app store presence for apps at scale
• Deep analytical curiosity and meticulousness
• Strong marketing instincts combined with knowledge of best practices
• Ability to take ownership of initiatives
• Excellent written and verbal communication skills, with the ability to clearly explain decisions and present data-backed solutions
• Sense of ownership, responsibility, and a continuous improvement mindset to enhance the overall user experience and business impact

Bonus points for...

• A love for the game of Chess and knowledge of our product
• Good with marketing creative ideation

About the Opportunity

• This is a full-time opportunity
• We are 100% remote (work from anywhere!)