Account Executive, Messaging

Title: Account Executive, Messaging

Location: San Francisco, CA

Department: Communications

Job Description:

CALLING ALL BIG-HEARTED, BIG-THINKING PEOPLE. 

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us. 

WHO WE ARE

RALLY is an advocacy agency with a proven track record of driving progress on complex political and social issues. More than 500 organizations, including Climate United, the Hewlett Foundation, the National Indian Child Welfare Association, and the Robert Wood Johnson Foundation, have partnered with us to drive meaningful change forward.

We work side by side with our clients—offering strategy, creativity, and partnership every step of the way—to advance solutions that benefit people, communities, and the future we all share.

As an equal opportunity employer, we make employment decisions based on qualifications, merit, and organizational needs. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other protected status. We’re committed to fostering a workplace where everyone feels respected, supported, and empowered to do their best work.

HOW WE WORK

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, immigration, LGBTQIA+ rights, women’s rights, and more.

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

• Craft bold strategies to move issues forward
• Design and launch communications campaigns that resonate
• Build and run digital efforts that drive action
• Create powerful visual identities, stories, and content that spark connection

ACCOUNT EXECUTIVE, MESSAGING

Are you the writer who can take a dense research deck and turn it into something a spokesperson would actually say? Do you move easily between a social caption, a set of talking points, a landing page, a campaign tagline, and a first draft of an op-ed? RALLY’s Messaging vertical is the persuasive engine of the agency. We turn research, insight, and the science of persuasion into language that moves audiences, shifts narratives, and creates the conditions for real social change. We are looking for an Account Executive to help us do that on some of the country’s most consequential issues.

You are a great fit for this role if you are, above all, a strong and versatile writer. You know the difference between copy and messaging, and you are hungry to learn the craft behind framing, message frameworks, and narrative change. You write with tension, emotion, and a point of view, and you can write convincingly in someone else’s voice. Whether you come from an agency, an in-house nonprofit team, a political or issue campaign, or traditional marketing, you are quick on a turnaround, generous with feedback, and rigorous about accuracy. If you are a collaborative self-starter who can hold multiple accounts and deadlines at once, this opportunity could be for you.

RESPONSIBILITIES

• Produce strong first drafts of messaging deliverables, including core messages, toplines, proof points, dos and don’ts, and channel-specific variants.
• Translate a message framework into channel- and messenger-appropriate language: for example, a headline, a Reel, a 30-second spot, and an op-ed using a consistent voice. 
• Write high-quality copy across mediums: social posts and captions, web and landing page copy, quick-turn copy points and statements, email, scripts, ad concepts, talking points, op-eds, and “about” language.
• Contribute to message frameworks, narrative arcs, verbal identity, and executive voice guidelines under the direction of senior team members.
• Support the Insights & Analysis work that messaging is built on, including desk research, media and social scans, landscape reviews, and stakeholder interview notes, and proactively flag observations that could shape the messaging and framing.
• Partner with our Visual Content, Digital, Advertising, Earned Media, and Thought Leadership teams so messaging holds up in execution, including writing alongside design, motion, and video.
• Help draft messages for testing and/ or focus groups.
• Contribute to message training and prep materials that help clients, spokespeople, and coalition partners deliver with clarity and confidence.
• Turn around rapid-response language when the news cycle demands it, grounded in the overall strategy and core messaging.
• Manage timelines, trackers, and deliverables across multiple accounts with strong attention to detail, accuracy, and accountability.
• Contribute to internal messaging tools, templates, and team-wide learnings, and stay current on the campaigns, culture, and persuasion research shaping the field.
• Perform other duties as required to support team and organizational priorities.

QUALIFICATIONS

Must-Haves:

• 3+ years of experience in strategic communications, messaging, copywriting, campaigns, or marketing.
• Exceptional writing and editing skills, with work samples that show real range: short-form social, web or marketing copy, quick-turn campaign copy, and longer pieces such as talking points, op-eds, or speeches.
• Demonstrated ability to write with tension, emotion, and a clear point of view, not just clean and correct prose.
• A working understanding of the difference between copy and messaging, and genuine interest in the framing and narrative strategy behind both.
• Ability to produce a useful first draft independently, then seek out and incorporate feedback without ego.
• Comfort adapting voice, writing persuasively as an organization, an executive, a coalition, or a campaign rather than defaulting to your own register.
• Curiosity about audiences and issues, with the research instincts to ground language in evidence rather than instinct.
• Rigor and accuracy: you fact-check your own work, source your claims, and sweat the details.
• Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
• Highly collaborative mindset, with experience working cross-functionally with strategy, creative, and execution teams.
• Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.

Nice-to-Haves:

• Agency experience, particularly on integrated, brand, or campaign teams
• Copywriting for nonprofits, foundations, or advocacy organizations
• Traditional marketing or brand experience, including taglines, brand voice, and campaign concepting
• Political, issue, or electoral campaign writing experience
• Experience writing to design, pairing copy with graphics, motion, or video scripts
• Familiarity with message testing, focus groups, or survey-informed messaging
• Exposure to message frameworks, narrative change strategy, or executive voice guides
• Spanish-language writing a plus

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:

• Competitive salary  
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan 
• Generous health, dental, and vision benefits 
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

We Are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.

Compensation and Timeline: This is a full-time, hourly position with a pay range of $32–$34 per hour, commensurate with experience.