Technical Product Marketing Manager at FullStory

Technical Product Marketing Manager

Remote – US

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This role can be performed remotely anywhere within the United States.

Fullstory is seeking a skilled and driven Technical Product Marketing Manager with a strong background in customer data collection, web analytics, and product analytics to help define, position, and differentiate Fullstory’s behavioral data platform in the market. The ideal candidate is technically proficient and able to effectively communicate complex technical concepts to various audiences.

Reporting to the VP of Product Marketing, the Technical Product Marketing Manager will work collaboratively with product management, engineering, revenue, and marketing teams to create pipeline opportunities, improve deal sizes and win rates, and bolster retention efforts.

In a typical day, you might:

• Developing and refining messaging and positioning for Fullstory’s behavioral data platform, clearly communicating value propositions and differentiators to target personas
• Defining market categories and target segments, complete competitive landscape assessments, and develop go-to-market and launch plans that drive revenue.
• Executing technical content such as product demos, case studies, and blog posts that showcase product features and benefits aligning to target market needs.
• Conducting market and competitive research to stay up-to-date with industry trends, competitive landscape changes, and emerging trends in direct and adjacent markets.
• Creating technical sales enablement materials including battlecards, feature comparisons, and objection-handling guides to improve win rates.
• Gather insights from customers and internal stakeholders to understand their technical requirements and pain points, using this feedback to influence product development and feature prioritization, as well as GTM storytelling.

Here’s what we’re looking for:

• 8+ years of experience in product marketing, with a focus on web or product analytics and customer data collection; a background in data engineering would be a plus
• Proven ability to translate technical product features into compelling value propositions that resonate with technical and non-technical audiences
• Strong understanding of product analytics and customer data platforms and the competitive landscape in which they appear
• Excellent verbal and written communication skills with a knack for storytelling and presenting to senior level executives
• Ability to work cross-functionally with the company executives, product management, engineering, revenue, and marketing teams to drive alignment and success

The base salary for this position ranges between $140,000 – $160,000 USD. Base salary will vary based on relevant experience, job-related skills and qualifications.

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About Fullstory

Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.

How we support you:

Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:

• Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.
• Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
• Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
• Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
• Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
• Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
• Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.
• Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
• Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.

Fullstory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply – we’d love to hear from you!