Social Media Lead at Bankers Healthcare Group - BHG

Social Media Lead

Remote

Marketing – PR & Community Outreach

Full-time

Who You Are

As the Social Media Lead, you will be pivotal in crafting and executing our social media strategy. Your expertise will help amplify our brand’s voice and expand our digital footprint. This role demands a creative and strategic thinker who is enthusiastic about building meaningful connections with our audience and supporting our growth objectives.

What You’ll Do

• • Develop and implement comprehensive social media strategies to increase our brand visibility and influence across platforms such as Instagram, X, LinkedIn, and Facebook.
  • Manage and oversee social media content from conception to execution, ensuring it aligns with our brand’s voice and business goals.
  • Monitor, analyze, and report on performance metrics, adjusting strategies as needed to improve engagement and reach.
  • Collaborate with marketing, design, and content teams to create compelling, optimized content using tools like Sprout, Figma, and Asana.
  • Engage with followers and respond to inquiries in a timely manner, fostering a positive community and enhancing user experience.
  • Stay up-to-date with the latest industry trends and make recommendations for new social media tools and strategies to keep us ahead of the curve.

What You’ll Need

• • Proven experience as a Social Media Manager or similar role, with a portfolio demonstrating successful social media campaigns and audience growth.
  • Expertise in utilizing major social media platforms including Instagram, X, LinkedIn, and Facebook for brand promotion.
  • Strong familiarity with digital marketing tools and software such as Sprout, Figma, and Asana.
  • Excellent communication, organizational, and creative thinking skills.
  • Bachelor’s degree in Marketing, Communications, or a relevant field.
  • Preferably with experience in the financial services or fintech industries.