Marketing Operations Coordinator at AccuWeather

Title: Marketing Operations Coordinator

Location: Remote

Position Summary

The Marketing Operations Coordinator will play an important role within the AccuWeather for Business (AFB) marketing team at AccuWeather. This position will require knowledge and experience of both SEO and HubSpot. The coordinator will be the key point of contact for everything related to internal sales and marketing data specific to AFB SEO & HubSpot.

• • This position will be classified as a remote role and report to the Senior Marketing Manager – Lead Generation

• • 1099 opportunity with potential to transfer to FT W-2 employment.

Key Responsibilities and Duties

• • Prepare and continuously improve SEO strategy and tactics to drive AccuWeather for Business sales via AccuWeather.com, AccuWeather App and other SEO relevant apertures

• • Optimize and ensure SEO friendly AccuWeather communications (e.g. case studies, blogs, webinar, etc.)

• • Support marketing and sales teams by maintaining and optimizing HubSpot and establish a toolkit and cadence to ensure leads are being followed up on from initial contact to contract close

• • Work closely with AFB contracting and accounting teams to ensure connection to HubSpot client data

• • Produce customized sales and marketing dashboards for executive leadership using HubSpot and WordPress best practices

• • Review and distribute leads within HubSpot to the appropriate salespersons

• • Work alongside IT and Product teams to maintain and continually update HubSpot & CRM integration

• • Assist team members who need guidance, specifically HubSpot and CRM

• • Identify KPIs to track measure and drive the AFB business

• • Collaborate with cross-functional teams within the company and externally, including AFB sales, marketing, television, radio, PR and others

• • Keep managers and colleagues well informed of project progress and status.

Qualifications

• • Degree in marketing or related field.

• • 2+ years marketing experience in relevant media areas, agency, and/or digital marketing

• • Expert knowledge and experience of SEO required

• • Experience with SEO/SEM platforms and tools is a plus (e.g. SEMrush or other)

• • Admin level experience in HubSpot and WordPress required

• • Experience with Microsoft CRM is a plus

• • Strong organizational skill and attention to detail a must

• • Excellent communication and writing skills

• • Self-motivated, flexible, and driven to exceed goals

• • Team player with a positive attitude who thrives in a collaborative work environment

Benefits

• • Comprehensive healthcare and dental benefits.

• • 401(k) retirement plan with 50% company match.

• • A collaborative work environment

Pay Transparency:

$50,000 – $55,000 + annual salary