Marketing Manager – EV/Clean Tech at Optiwatt

Marketing Manager – EV/Clean Tech

Remote

Full Time

Growth

Mid Level

As a Client/Field Marketing Manager at Optiwatt, you will be directly responsible for connecting millions of residential IoT devices to North America’s energy generation and distribution systems over the next few years, drastically reducing CO2 emissions and preventing grid blackouts. Optiwatt is already the largest telematics-based managed charging platform on the continent, pioneering software products that enable data insights, convenience, and bill savings across 100,000+ users of electric vehicles, smart thermostats, and more, but we are determined to extend that lead, with your help.

Your primary directives at Optiwatt will be as follows:

1. Lead the deployment of utility program marketing budgets in specific geographies (big and small, urban and rural) to hit enrollment targets for a device category (EVs, thermostats, etc.) based on sales contracts
2. Manage a broad omnichannel creative pipeline, working to build a template asset library that makes campaigns repeatable, scalable, and successful while tailoring the look and feel to utility communications and brand team feedback
3. Launch and iteratively improve acquisition strategies across the broadest channel mix possible at Optiwatt, touching traditional media (TV/print/web), digital (social, search, app, display), physical (signage, direct mail, EDDM), and field marketing (event, guerrilla, affiliate, referral)
4. Build meaningful, lasting relationships with all utility clients that purchase marketing services from Optiwatt, working to influence sales contracts, set initial expectations, conduct project management, adjust timelines, report on progress, and most importantly, deliver results that impress

First, you will undergo efforts to understand the customer across device types, in order to better segment and address market needs. You will survey existing and prospective customers to understand their pain points and identify trends, while keeping your finger on the pulse of the modern zeitgeist to remain topical in your consumer outreach. Next, you will evaluate a holistic marketing funnel across digital advertising, app store advertising, search engine optimization, influencer campaigns, referral programs, email marketing, conversion rate optimization, channel partnerships, direct mail, and much more. You will transform this analysis into data-driven recommendations that consistently move the needle towards Optiwatt’s lofty growth targets. Finally, you will push the boundaries of Optiwatt’s future marketing initiatives, by ideating, prioritizing, testing, and evaluating new ideas for customer acquisition. You will be creative in how you build and represent the Optiwatt brand, as you work diligently alongside the rest of our marketing team who are hungry to make an impact on our customers and the planet. Whether you are a mid-level marketing specialist hungry for ownership, or already have a few years of division management under your belt, you will be principally driven by one single metric: growth. If you are excited to obsess over customer acquisition, activation, and retention, to enhance electrification around the globe, we want to hear from you.

Here’s some examples of the exciting stuff you’ll be working on:

1. Identify value propositions that will resonate with specific customer segments and test combinations of creative assets, advertising channels, and demographic targeting data to achieve campaign results
2. Analyze trends in user behavior, campaign performance, and channel efficacy to optimize costs, seize opportunities, and inform roadmap iteration
3. Brainstorm new channels, partnerships, or approaches that Optiwatt could leverage to maximize its user, financial, or impact metrics
4. Prioritize a backlog of ideas with imperfect information to estimate the likelihood of success, then execute on that plan regardless of experience
5. Strategize at the highest level in the morning, but also be willing to put boots on the ground in the afternoon, utilizing a scrappy desire to meaningfully translate growth into action regardless of seniority or personal predilection (we have traded avocados for signups in a supercharger parking lot at one point, if that helps paint a picture)
6. Supply the team with reports on needs, problems, interests, competitive activities, and potential for new products and services
7. Keep abreast of best practices and promotional trends
8. Continuously improve through feedback, as an individual, team, and organization
9. Represent Optiwatt’s ethics, mission, and values with the highest level of integrity

Requirements:

You are someone who is….

1. Excited to work on any of the following; electric vehicles, smart thermostats, the electric grid, technology, climate change reduction
2. Proven through work experience in marketing, analytics, product, growth, or related fields
3. Comfortable with a variety of productivity tools, including excellent knowledge of MS Office and Google Workspace
4. Knowledgeable of the digital tracking architectures that inform cutting-edge digital conversion campaigns, such as iOS SKAN, MMPs (Adjust/AppsFlyer), Google Tag Manager, Google Analytics, Google Optimize, UTM parameters, deeplinking, and more, and are capable of analyzing and implementing new architectures or solutions to enhance accuracy
5. Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as PostgreSQL, Python, Data Studio, Amplitude, Mixpanel, Hotjar, and more
6. Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth
7. Familiar with operation of push, SMS, and email campaigns through CEPs such as Klaviyo, Braze, MoEngage, or others
8. Efficient in designing and executing A/B tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time
9. Highly motivated, target driven, with a proven track record in marketing and a desire to grow yourself within Optiwatt by pulling in work that excites you
10. Excellent in demonstrating technical, negotiation, and communication skills under pressure
11. Organized in prioritization, communication, and time management
12. A natural communicator, able to process customer information, establish rapport, and appreciate feedback
13. Educated, with a minimum of a bachelor’s degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success)

You might be able to help with… (not at all required)

1. Graphic design – do you happen to know Illustrator, Photoshop, XD, Figma, Canva, etc?
2. Video production/editing – do you have experience in content production or post-production?

The salary range for this job is $110,000 to $160,000, plus equity compensation dependent on experience.

Optiwatt is a growing startup that offers competitive salaries and benefits to all employees, rivaling the giants of the tech world. Some of these amazing perks include:

• Ability to work fully remote, hybrid, or in-person in one of our hubs (San Francisco – CA, Columbus – OH, Minneapolis – MN, Denver – CO)
  • Strong preference for US or Canadian residency, must be willing to work in North American timezones
• Every other Friday off (seriously, it’s awesome)
• Flexible work hours, and we mean it. We want you to work when you are most productive, no matter if you are a night owl, early bird, or need to take pockets of time for yourself.
• Stock options dependent on experience and salary flexibility
• Performance-based and year-end employee bonuses
• Healthcare (PPO – Health, dental, and vision)
• 401k + employer match
• Unlimited paid vacation/sick leave, including a mandatory 10 days off per year
• Yearly company retreats to far-away places (we have hit Lake Tahoe, Columbus, and Santa Barbara in the past!)
• Paid paternity/maternity leave
• Paid career development opportunities (learn a skill!)
• Annual healthy living expense up to $1500 (50% personal match required)
• Expensed home office supplies, work travel, team entertainment, etc. as necessary