Copywriter at Upstack

Freelance Copywriter

Fully Remote

Description

Overview
Founded in 2017 and headquartered in NYC, UPSTACK is a full-service technology advisory firm that helps companies design, source, and support their business-critical IT infrastructure. Serving as an extension of their team, UPSTACK customers benefit from:

• Technical expertise- Decades of experience architecting, implementing, and managing business critical IT solutions
• Ongoing support- Dedicated team providing continued assistance before, during, and after a project is initiated
• Supplier experience- Relationships and data-driven insights from thousands of supplier transactions to help negotiate the highest-performing and most reliable solutions

UPSTACK’s solutions expertise includes data center colocation, network connectivity, SD-WAN, unified communications, cloud contact center, CX-AI solutions, private and public cloud, security, mobility, business continuity and IoT.

Under the leadership of Founder and CEO Christopher Trapp, UPSTACK is dedicated to delivering exceptional customer experiences. Company serves 6,500+ customers—spanning SMB to enterprise— and manages more than $550 mm in annual technology spend across industries.

About the Role

The Freelance Copywriter will be responsible for crafting high-quality, engaging content that aligns with UPSTACK’s brand voice and supports marketing and sales objectives.

This role requires a creative individual with a strong understanding of various content formats, including ad copy, email marketing, social media posts, product descriptions, and sales enablement materials such as slicks and PowerPoint presentations.

Working closely with the VP of Marketing and the content team, the Freelance Copywriter will help drive engagement, enhance brand awareness, and contribute to achieving targeted marketing and sales goals.

This role requires an initial commitment of 15 hours per week, with the potential for additional hours as needed based on workload and business needs.

Critical Outcomes Expected

• Content Creation: Craft clear, persuasive, and engaging copy for short-form marketing materials, including social media posts, email campaigns, website pages, product descriptions, and case studies. Ensure all content supports marketing objectives and aligns with UPSTACK’s brand voice, delivering targeted and impactful messaging.
• Brand Voice and Tone: Maintain and enhance the company’s brand voice, tone, and messaging guidelines. Tailor writing styles to suit B2B audiences across various content types and formats, ensuring consistency in all communications.
• Research and Content Strategy: Conduct research on industry trends, competitors, and audience needs to ensure content is relevant, valuable, and aligned with business objectives. Stay current on best practices in content marketing, SEO, and digital communications.
• Collaboration: Work closely with the marketing and design teams to align content with campaign goals, visual elements, and overall brand guidelines. Collaborate with subject matter experts to translate technical topics into engaging, easy-to-understand language.
• Proofreading and Editing: Review and revise content to ensure it is error-free, consistent with brand guidelines, and ready for publication. Maintain high standards of grammar, spelling, punctuation, and overall quality.
• Meeting Deadlines: Manage multiple projects simultaneously and deliver high-quality work within agreed timelines. Adapt to shifting priorities and tight deadlines while maintaining focus on delivering impactful content.
• Skills & Requirements
  Strong writing and editing abilities: Proven skills in crafting clear, engaging, and persuasive copy across various content types.
• Proficiency in content creation tools: Experience with Google Docs, Microsoft Word, and content management systems such as WordPress.
• Attention to detail: Ability to produce error-free, polished work that adheres to brand guidelines and maintains consistent quality.
• Adaptability and creativity: Capacity to adjust tone, style, and format to suit different audiences and purposes while maintaining a fresh, creative approach.
• Effective collaboration: Strong communication skills to work effectively with remote teams, incorporating feedback constructively to improve content.
• Time management and multitasking: Demonstrated ability to manage multiple projects with varying deadlines while maintaining high-quality standards.
• Research and strategic insight: Skill in conducting audience and industry research to inform content strategies and create highly relevant, engaging materials.
• Continuous learning: Commitment to staying informed about emerging content marketing trends and applying innovative techniques to enhance impact.

What Else We’re Expecting

• History of operating successfully in a fast-paced, high-growth organization.
• Exceptional core values – not only does the right thing but does the thing right.
• Excellent written and verbal communication skills.
• High attention to detail.
• Curious, resilient self-starter with a “can-do” attitude.
• Not only adapts to but embraces change.
• Collaborative with a willingness to roll up one’s sleeves and work on projects and tasks. even if they fall outside of stated job responsibilities.
• Solutions-oriented problem-solver that is focused on execution.
• Entrepreneurial by nature. Not afraid to challenge the status quo to find better ways to get the job done.
• Data fluent; leverages empirical evidence to inform decisions and opinions.
• Demonstrated ability to work across multiple time zones and cultures.

Salary Range

Employees new to UPSTACK typically come in at the start of the pay range. UPSTACK focuses on providing a simple and transparent pay structure, which is based on a variety of factors, including location, experience, and job-related skills.

This role is $50.00 an hour and requires an initial commitment of 15 hours per week, with the potential for additional hours as needed based on workload and business needs.