Channel Marketing Manager at Kiavi

Channel Marketing Manager

Remote

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them.

At this time, we are not approved to hire in the following regions for this role: Alabama, Alaska, Arkansas, California, Connecticut, Delaware, Idaho, Indiana, Iowa, Louisiana, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New Mexico, North Dakota, Oklahoma, South Dakota, Vermont, Wyoming. As well as: NYC Metro Area, Seattle Metro, Washington DC Metro, Baltimore Metro, Boston Metro, Chicago Metro, Houston Metro, Denver Metro, Portland Metro.

As a Kiavi Channel Marketing Manager, you are responsible for accelerating the growth of key channel segments by leading discovery, execution, reporting, and account management initiatives. You will align closely with cross-functional leaders to drive top-of-funnel demand gen, opportunity pipeline, and revenue. These efforts include, but are not limited to:

• Executes a growth marketing strategy with in-market campaigns including media placements, content development, sales enablement, digital advertising campaigns, in-person and virtual events/ webinars, and support
• Oversee end-to-end campaign workflows, including creative briefings, execution and evaluation to increase lead quantity and quality among key channel segments
• Execute marketing programs 3-4x per quarter (i.e. email, event, sponsorship, content, social media) to support outbound/inbound lead development
• Deploy tests/pilots to drive the most effective CAC through a variety of new growth marketing and partnership initiatives
• Own the tracking, payout, and reporting frameworks for key stakeholders and help identify winning channels to execute on them
• Maintain strong relationships with channel partners and key stakeholders

The Responsibilities:

• Own, execute, and track the channel growth segment (i.e. strategic partners, mastermind groups, affiliates, referral program, and content partners)
• Manage the growth channel’s day-to-day activities for lead generation and revenue opportunities
• Maintain account management tasks for channel partners (i.e. check-in meetings, sales feedback, leading working groups)
• Discover, onboard, and execute new partnership and content partner placement opportunities
• Collaborate, develop, and execute marketing campaigns (i.e. co-branded promotions, case studies, webinars, events, blogs, etc.)
• Provide monthly partner reporting and monthly payouts with FP&A for all channels
• Be the point of contact of all channel segments for external and internal stakeholders
• Work with stakeholders to establish the reporting, data and tracking for the channel segment to reconcile reporting to the larger organization
• Work cross-functionally with Marketing, Sales, RevOps, Operations, Legal, Product, Engineering, and FP&A

Requirements

• 5+ years of marketing experience, preferably in a fast-paced environment.
• Degree in Marketing, Communications, or a related field of study preferred.
• Experience in managing integrated, multi-channel, marketing programs and have worked closely with in-house creative and cross-functional partners.
• Track record of amazing customer experience through excellent account management skills to delivers results with key partners.
• Self-starter with a collaborative mindset with a passion for targeting key audiences and driving leads/opportunities.
• Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.
• Ability to understand data, derive impactful insights, and analyze opportunities.
• Excellent communicator (both verbally & written)
• Familiarity with creating clear KPIs and measuring the success of campaigns through the funnel.
• Partner effectively with cross-functional teams, including Marketing, Sales, SalesOps, BizOps, Operations, Legal, Product, Engineering, and FP&A
• Working knowledge of platforms like Salesforce, Tableau, Marketo, Hubspot, GoTo Webinar, Asana, and more.
• Nice to have, but not required: you love real estate or finance!

You Will Be Measured By:

• Your ability to develop and execute marketing campaigns.
• Your ability to hit targets and drive revenue through your channels.
• The enablement of your channels.
• The reporting and tracking of your channel performance.

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. The expected annualized base pay range for this full-time role to be performed remotely is $82,900 – $124,300 + 5% bonus + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of bonus or benefits.

Benefits and Perks

• Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost.
• Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents.
• Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary.
• Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $75 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation.
• Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it’s approved by their manager.
• Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers.
• 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $4,000 (whichever is less). All employer contributions are immediately vested.
• Product Ownership: All employees think like an owner because all employees play a critical role in making our business great. Many roles are eligible for stock option grants.