Web Strategist III

Title: Web Strategist III - 530677
Location: Tuscaloosa United States

Job Description:

Pay Grade/Pay Range:  Minimum: $53,500 - Midpoint: $66,900 (Salaried E8)

Department/Organization: 500001 - VP Finance and Operations

Normal Work Schedule: Monday - Friday 8:00am to 5:00pm

Note to Applicants: Position is eligible for remote work subject to University policy. If an applicant is selected and will request to work from a state where the University does not currently have other regular employees, that applicant may be referred to the University’s 3rd Party Employer of Record, nextSource, to serve as the official employer.

Job Summary: The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision.

Additional Department Summary: Supports the day-to-day web strategy and operations for Finance & Operations (F&O) websites, with a focus on improving organization, reducing the sprawl of independent subdomains, and strengthening coordinated oversight across the division’s digital presence.

Reports directly to the Finance and Operations Communications and Marketing Director. Works collaboratively with departmental communicators, subject-matter experts, University web partners, and enterprise stakeholders to support a unified web strategy for F&O. Provides strategic guidance and coordination to help ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards, with escalation of complex issues through F&O leadership as appropriate.

Monitors and supports ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners. Identifies opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience. Uses data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures.

May operate on a hybrid or remote work arrangement.

Required Minimum Qualifications: Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.

Skills and Knowledge: Familiarity and moderate experience in HTML and CSS. Familiarity with enterprise and distributed content management systems. Understanding of content strategy, information architecture, and web governance principles. Understanding of digital accessibility standards (WCAG 2.1 AA, Title II). Ability to create cohesive reports and narratives from web analytics data. Ability to write for the web and in brand voice. Ability to explain complex or technical concepts in plain language. Understanding of the principles of modern content strategy. Firm understanding on best practices of writing for the web.

Preferred Qualifications: Four (4) years of experience in digital marketing and/or website management. Experience building, modifying, and managing websites in content management systems, specifically Wordpress. Familiarity with the principles and constraints of responsive web design. Experience with user experience research techniques and processes. Experience editing and optimizing images using the Adobe Creative Cloud. Experience building reports for executives using web analytics data. Experience working collaboratively with developers and marketing professionals.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases.