Web Optimization

Title: Web Optimization

Location: USA_VA_Herndon

Job Description:

Intelligent. Dynamic. Resilient. 

Everfox, formerly Forcepoint Federal, has been defending the world’s most critical data and networks against the most complex cyber threats imaginable for more than 25 years. As trailblazers in defense-grade, high assurance cyber security, we have been leading the way in developing and delivering innovative cyber security technology. We protect data wherever it resides. Our unwavering dedication and commitment to our customers and the critical missions they serve are what set us apart. We are dynamic, vigilant, and proactive in everything we do. Our suite of cross domain, threat protection and insider risk solutions empower governments and enterprise organizations to use data safely - where and however their people need it. At Everfox, we innovate, we invest, we achieve. We protect what matters most to our customers. And we offer protection like no other. We do all of this so our customers can focus on what matters most… their mission.

 

Job Title: Web Optimization Manager

Location: Hybrid - DC/VA
Department: Marketing
Reports To: Sr. Marketing Manager

 

Web, SEO & UX Specialist Brief

We need someone to lead the ongoing development and optimization of our website. This role will focus on improving site performance, search visibility, and user experience. Working with the demand gen team to ensure our digital presence reflects our position as the Cybersecurity leaders in Cross Domain and Insider Risk solutions.

 

Key Responsibilities

• Website & Development Management
  • Manage external agency developers and backend support to maintain, update, develop and troubleshoot the Everfox website (CMS familiarity required).
  • Manage website - page updates, redirects, tagging, and performance optimizations.
  • Reporting on Website performance.
• UX & Conversion Improvement
  • Review site navigation, page layouts, and calls to action to improve user journeys.
  • Recommend and implement UX enhancements based on data and best practices.
  • Support content updates and A/B testing to increase engagement and lead generation.
• Search Engine Optimization
  • Conduct keyword research, outline an SEO strategy and coordinate with internal teams to implement.
  • Optimize on-page SEO, i.e metadata, URLs, content structure, site structure.
  • Work with product marketing to improve rankings for core product keywords.
  • Track performance using tools such as Wincher, Google BC, G4, Hubspot

What We’re Looking For

• Extensive experience in website management, SEO, and UX.
• Strong understanding of CMS platforms (wordpress), web analytic tools, CRM platform Hubspot.
• Familiarity of Google tools.
• Experience collaborating with designers, developers, and marketers to deliver impactful results
• Hands on involvement with previous B2B websites (managing and building)
• Someone with the ability to improve the experience of our website, whilst also deliver a tangible increase in web conversion

 

What We Offer

• A supportive and collaborative team environment
• On-the-job training and mentorship
• Opportunities to develop in a growing, global organization
• Exposure to a variety of B2G/B2B marketing activities

 

A reasonable estimate of the base salary range for this role is:

$85,700.00-112,700.00 USD

 

The actual salary offered may vary within the range based on a candidates' unique experience, locale, and business needs. In addition to a base salary and bonus plans, Everfox offers a generous benefits package including flexible PTO, a 401k match, and contribution to healthcare coverages. Our talent acquisition team will provide specific information regarding bonus eligibility and benefits offerings.

 

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Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. If there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.

 

Everfox is an equal employment opportunity employer and complies with all applicable federal, state, and local laws prohibiting discrimination. Everfox does not discriminate against any employee or applicant based on race, color, religion, sex, age, national origin, disability, veteran status, marital status, medical condition, or any other category protected by applicable law. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to HR@everfox.com 

 

Everfox is a Federal Contractor. Certain positions with Everfox require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

 

Applicants must have the right to work in the location to which you have applied.

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