Staff Designer, Brand

Title: Staff Designer, Brand

Location:Canada; United States

Job Description:

Employment Type

Full time

Location Type

Remote

Department

Marketing

Compensation

• Canada Salary RangeCanada Salary Range CA$178,338 – CA$254,769 • Offers Equity
• US Salary RangeUS Salary Range $130,900 – $187,000 • Offers Equity

The salary range is a guideline and actual starting compensation will be determined by location, level, skills, and experience.

OverviewApplication

Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout.

We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default.

As a Staff Designer on the Marketing team, you will be the senior in-house craft leader on Docker's brand, the person who carries the visual system across every surface and makes sure it lands consistently wherever Docker shows up in the world. You will own the design of docker.com, lead our marketing design system, and set the bar for design work across Marketing.

This is an individual-contributor leadership role for a senior practitioner who has done this work before, someone who thinks in systems, has strong opinions on craft, and uses modern tools (including AI) to multiply the team's output without compromising quality.

Responsibilities:

• Serve as the senior in-house design voice on Docker's brand. Steward the visual system across every surface, evolve it as we learn what's working, and make sure it shows up consistently across Marketing, Product, and beyond.

• Extend Docker's visual language into our product portfolio, with particular focus on how we visually represent our AI products through illustration, motion, and supporting visual language.

• Own the design of docker.com and adjacent marketing surfaces end-to-end: information architecture, page layouts, interaction patterns, and visual treatment across desktop and mobile. Set the standard for what a great Docker web experience feels like.

• Lead Docker's marketing design system in Figma, the working components, patterns, and tokens the team uses daily. Partner with Product Design to keep brand and product expression coherent across every developer touchpoint.

• Set and raise the craft bar across Marketing's design output. Review the work of other designers and contractors and give meaningful feedback.

• Partner with marketing leadership to translate company strategy into brand and visual approaches. Bring a confident point of view to brand evolution, campaign direction, and how Docker shows up against competitors.

• Design for print, trade shows, event activations, SWAG, and other physical goods, ensuring the brand shows up consistently wherever Docker appears in the world.

• Design and implement AI-assisted creative workflows across image generation, video and motion, voice, copy iteration, and in-editor design assistance. Build the systems, prompt libraries, and asset pipelines that let the entire team operate at a higher velocity, and stay current as the AI tooling landscape evolves.

• Conduct lightweight UX work in support of marketing goals: wireframes, flow diagrams, usability reviews, and basic user testing on web and campaign surfaces.

Qualifications:

• 8+ years of design experience spanning brand, visual, and web, with a track record at staff or principal level, ideally for SaaS, developer tools, or other technical products.

• Bachelor's degree in Design, Visual Communication, or a related field, or equivalent practical experience.

• Strong portfolio demonstrating brand systems you've extended, evolved, or significantly applied across surfaces. Should include brand application work, illustration, web design at scale, and motion. 3D and video are a plus.

• Experience working closely with external creative partners, agencies, contractors, or specialist studios, as the senior in-house designer who informs their work, evaluates deliverables, and operationalizes the result.

• High-concept brand thinking: the ability to evaluate color, typography, iconography, and design system decisions against voice, strategy, and mission, and to articulate the strategic case for those decisions to non-designers, including executives.

• Solid UX/UI fundamentals: hands-on experience designing and shipping responsive web experiences at scale, leading work within a mature design system, and partnering closely with engineers on implementation.

• Demonstrated fluency with generative AI as part of a real creative workflow, not just as a novelty. You can articulate where AI helps, where it doesn't, and how to keep a human point of view in the work, and you've built workflows that others can adopt.

• Strong written and verbal communication skills; comfortable presenting work to executives, defending design decisions, and influencing across marketing, product, and engineering partners.

• A genuine interest in developer tools and the AI/agent ecosystem Docker is building for.

What to Expect

First 30 Days

You will onboard into the team and get hands-on with Docker's current brand, marketing surfaces, and design workflow. You will meet your counterparts across Marketing, Product Design, Content, DevRel, and Marketing leadership, and start understanding how creative work currently flows through the organization. The goal is to listen, ask sharp questions, and develop a clear point of view on where the brand and web experience are today.

First 90 Days

You will be an key contributor to in-flight marketing campaigns and brand projects, leading design reviews where appropriate and partnering with marketing leadership on direction. You'll have completed an audit of the brand system and docker.com, identified the highest-leverage opportunities, and begun rolling out AI-assisted workflows the rest of the team can adopt.

One Year Outlook (First Year)

You will be Docker's most senior IC voice on brand and marketing design, the person leadership turns to for a defensible point of view. You'll have materially evolved docker.com, built out the marketing design system that the team operates on daily, and established a scalable creative system, including AI-assisted workflows and asset libraries, that the entire company can pull from. Other designers will be doing better work because of how you've set the bar.

Docker does not offer visa sponsorship for this role.

Perks

• Freedom & flexibility; fit your work around your life

• Designated quarterly Whaleness Days plus end of year Whaleness break

• Home office setup; we want you comfortable while you work

• 16 weeks of paid Parental leave (after 6 months of employment)

• Technology stipend equivalent to $100 USD net/month

• PTO plan that encourages you to take time to do the things you enjoy

• Training stipend for conferences, courses and classes

• Equity; we are a growing start-up and want all employees to have a share in the success of the company

• Docker Swag

• Medical benefits, retirement and holidays vary by country

• Remote-first culture, with offices in Seattle and Paris

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

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