Specialist, Paid Social and Video

Title: Specialist, Paid Social and Video

Location: Cornerstone Services, Inc. - West Chester

Full time

Job Description:

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands.

The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

Your Opportunity, Your Team

• The Specialist, Paid Social and Video supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), and scales Paid Social and Video Marketing across channels such as Paid Social, Connected TV, and YouTube, aligning with go-to-market strategies for our Brands. You will report to the Digital Marketing Manager.

Where You'll Work

• This role is hybrid. Relocation assistance is not available for this role.

What You’ll Do

• Coordinate paid social and video campaign execution to drive customer acquisition, retention, and brand growth.

• Support campaign ideation and execution across Facebook, Instagram, TikTok, Connected TV, and YouTube; analyze performance and apply data-driven insights to maximize ROI.

• Partner with external agencies to design and execute tests, measure and report on campaign performance, and deliver actionable recommendations to improve efficiency and effectiveness.

• Partner with creative, analytics, and merchandising teams to plan and execute integrated campaigns.

• Monitor industry trends, platform updates, and emerging technologies to keep Cornerstone Brands at the forefront of digital marketing.

• Drive customer acquisition and lifetime value, optimizes campaign performance, and coordinates video execution to deliver measurable results.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.

• 1+ years of experience in paid social and video marketing, with a proven track record in acquisition and performance optimization.

• Experience in campaign management across major social platforms and video channels (Facebook, Instagram, TikTok, YouTube, Connected TV).

• Strong analytical skills with experience in attribution modeling, A/B testing, and performance reporting.

#LI-JM1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.