Senior Web Developer

Title: Sr. Web Developer

Location: Holmdel, New Jersey, United States

Job Description:

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. 

For many therapy providers, payors, and families, the CentralReach website is their first real interaction with our brand — often before they ever speak with our team. We are looking for a Senior Web Developer to own the technical health and ongoing development of the CentralReach website and our broader web presence, including associated subdomains and web properties, ensuring that experience is fast, reliable, and reflective of the brand. This role owns hands-on WordPress development today, with the versatility to support future platform evolution as the business's needs change, and the front-end and back-end skills to build custom functionality beyond what WordPress offers out of the box. The ideal candidate is a strong problem-solver who's comfortable owning a production site end-to-end: theme and plugin development, performance, security, and integrations with other marketing and product systems. 

This role reports directly to the Creative Director and will work closely with them day-to-day, alongside Marketing, Design, and Demand Generation. 

KEY ACCOUNTABILITIES 

Website Development & Maintenance 

• Own the day-to-day development, maintenance, and performance of the CentralReach WordPress site and its associated subdomains and web properties — custom theme and plugin development, updates, security, and uptime 

• Build and maintain pages and layouts using Beaver Builder, our primary WordPress page-building tool, alongside custom-coded theme and plugin work 

• Build and maintain custom functionality using HTML, CSS, and JavaScript where WordPress's native tools and page builders fall short 

• Develop and maintain server-side logic, APIs, and integrations using Node.js to connect the website with internal tools, CRM, and marketing systems 

• Monitor site speed, SEO health, and technical performance; proactively identify and resolve issues before they affect users 

Platform Strategy & Future-Readiness 

• Serve as the team's technical point of contact for evaluating and eventually supporting a transition to a new CMS or platform, should the business move in that direction 

• Stay current on modern front-end frameworks (e.g., React) and recommend where they can improve site performance, maintainability, or user experience 

• Document site architecture, custom code, and technical decisions so the platform remains maintainable as the team and stack evolve 

Collaboration & Execution 

• Partner with Marketing, Design, and Demand Generation to implement landing pages, campaign builds, A/B tests, and conversion optimization work 

• Translate design files (Figma, Adobe XD, etc.) into responsive, accessible, pixel-accurate front-end code 

• Troubleshoot cross-browser and cross-device issues, and ensure the site meets accessibility and web performance best practices 

DESIRED SKILLS AND EXPERIENCE 

Background 

• 5-7 years of professional web development experience, including significant hands-on WordPress development (custom themes, plugins, ACF, hooks/filters) 

• Track record of independently owning a production website — able to take a project from requirements to deployment with minimal oversight 

• Experience working in a marketing or B2B SaaS environment, collaborating with design and marketing stakeholders, is a plus 

Technical 

• Strong, current proficiency in HTML, CSS, and JavaScript (required) 

• Hands-on experience with Node.js for back-end logic, APIs, or build tooling (required) 

• Deep, demonstrated WordPress expertise, including custom theme/plugin development and PHP (required) 

• Familiarity with other CMS platforms (e.g., Webflow, Sanity, Contentful, or other headless/traditional CMS systems) is a plus 

• Strong proficiency with React or similar modern front-end frameworks (plus) 

• Understanding of web performance, on-page SEO fundamentals, and accessibility (WCAG) best practices 

• Strong experience with version control (Git) and modern development workflows, including CI/CD pipelines and code review practices 

Working Style 

• Self-directed and comfortable owning a system end-to-end, with strong judgment about when to flag risk vs. move forward independently 

• Clear communicator who can explain technical tradeoffs to non-technical stakeholders 

• Adaptable — genuinely excited about evolving tooling and platforms over time rather than being tied to one CMS 

GROWTH IN THIS ROLE 

As CentralReach's digital footprint grows, there's room for this role to grow with it — from owning the website today to helping shape broader web and website strategy, including any future evaluation of new tools or systems. You'll have a direct line to the Creative Director to help influence that direction as the team and site evolve.

Base Salary Range

$120,000 - $125,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.  

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.