Senior Product - Marketing - Manager, Patient Marketing Lead

Title: Senior Product (Marketing) Manager, Patient Marketing Lead

Location:  Durham, NC, USA

Job Description:

Full time

job requisition id

R05154

The job details are as follows:

Who We Are

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
 

United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
 

The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

Who you are

This is where empathy meets strategy. As a Senior Product Manager at United Therapeutics, you’ll help shape how patients with serious, rare diseases discover, access, and stay engaged with transformative therapies. You’ll bring thoughtful strategy, sharp execution, and genuine compassion to patient marketing programs that make a real difference in people’s lives. You’ll own patient launch initiatives end‑to‑end, collaborate with passionate cross‑functional partners, and turn insights into impactful marketing that reaches patients and caregivers in meaningful ways. It’s a role (see note below) for someone who enjoys both big‑picture thinking and hands‑on execution, thrives in a fast‑moving environment, and wants their work to contribute to something bigger than the brand itself. If you’re motivated by meaningful challenges and inspired by the opportunity to truly impact patients’ lives, you’ll feel right at home here.

NOTE: UT is hiring two (2) distinct Patient Marketing leads for our new products and/or indications; one for the Ralinepag marketing team reporting to that brand lead and the other for the Tyvaso IPF marketing team reporting to the other brand lead.  

The Sr Product Manager contributes to developing the patient strategy, proposing, developing, and executing patient initiatives to achieve the brand goals for commercialized products.

• Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and caregivers. Lead complex, multi-faceted tactics through conception, development, review, production, and dissemination. Own relationships with agency and internal partners ensuring strategic alignment in delivering assigned patient tactics
• Inform the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead to help establish the brand’s patient strategy, messaging, and positioning
• Inform the development and maintenance of annual patient budget/scope of work (SOW) by vendor, as well as developing and overseeing needs assessment forms (NAF), contracts, and individual project budgets and timelines
• Assist with identifying strategic objectives for market research, target audience, and key learnings needed; assist with developing screeners, discussion guides, and stimuli for quant, qual, and advisory board initiatives to surface actionable patient insights
• Manage promotional review board (PRB) discussions for patient-facing assets, negotiate solutions, and address the impact of strategy and key messaging based on PRB suggested changes
• Develop foundational core patient launch assets (patient brochures, caregiver resources, digital content, etc.) and partner with sales training as the patient or disease state expert to ensure optimal rollout and execution of all patient-facing and field-based initiatives
• Partner with marketing team members responsible for digital patient tactics (UT digital transformation team)—including social, web, paid media, and CRM—to ensure strategic alignment and execution across all channels
• Assist in the determination and tracking of key performance indicators (KPI) for owned patient tactics and initiatives
• Establish relationships with key HCPs within our target audiences to maintain understanding of issues and opportunities impacting assigned brand(s) and inform patient strategies and tactics
• Partner with key UT stakeholders to ensure understanding and alignment throughout the patient journey (UT Cares, market access, patient advocacy, etc.)
• Demonstrate expertise and continuous learning in disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, and patient events
• Communicate effectively with all stakeholders to ensure consistent alignment on all projects
• Perform other duties as assigned

Minimum Requirements

• 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or
• 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or
• 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree
• 6+ years of experience in patient marketing and/or HCP marketing
• Experience with digital tactics such as social, web, and paid media
• Experience with CRM development, execution and measurement
• Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task
• Self-motivated, willing to work independently, and prioritize tasks
• Develops collaborative relationships with internal and external partners
• Seeks to lead and deliver initiatives
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Preferred Qualifications

• Master’s Degree in a related field
• Doctor of Pharmacy (PharmD)
• 2+ years of experience in product launches in pharmaceutical, biotech, or medical device sales
• 3+ years of experience in pharmaceutical, biotech, or medical device sales
• Experience working with patient organizations

Job Location

This role is based in our Durham, NC office. Currently this job is a hybrid role requiring at least three days per week in the office. In office requirements could increase based on business needs.

At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.