Senior Product Designer

Title: Senior Product Designer

Location: Sofia, Bulgaria - Hybrid

Job Description:

Why us? 

Insurify is one of the America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America in 2025, 2024, 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 2022, and 2021, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design.

Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

How you will make an impact

We're looking for a Senior Product Designer to help shape results-driven, meaningful work that inspires action and expands access to insurance - making it more transparent, affordable, and equitable for everyone, regardless of their background. You’ll join a multidisciplinary Design team that spans across Product and Marketing, helping bring our brand to life across every touchpoint. From first click to purchase, you'll craft intuitive, elegant experiences that make comparing, buying, and managing insurance feel effortless—so anyone can confidently find the right coverage in just a few steps. 

What you'll do

• Champion a user-centered design approach across the organization.
• Lead the end-to-end design process - from research and strategy to prototyping and testing - for complex, high-impact product experiences.
• Define user needs and goals through Jobs to Be Done, user journeys, information architecture, wireframes, and high-fidelity interactive prototypes.
• Conduct in-depth user research (interviews, usability testing, analytics) to surface insights and solve real customer pain points.
• Collaborate closely with product managers, engineers, marketers, and stakeholders to ensure designs are both inspired and feasible.
• Communicate design rationale clearly and persuasively across all levels, including engineering, commercial, and executive stakeholders.
• Facilitate alignment, inspire teams, and drive clarity in ambiguous problem spaces.
• Stay current on UX trends and apply innovative thinking to solve complex challenges.

What you need to succeed

• 5+ years of experience in product design (UI/UX, interaction, or visual), with at least 2–3 years working on consumer-facing products. Marketplace experience is a strong plus.
• Proven ability to lead high-impact initiatives from concept to execution.
• Strong motion or interaction design skillset.
• A portfolio that demonstrates:
  • End-to-end ownership of consumer experiences
  • Strategic thinking in complex systems (bonus: marketplace examples balancing user, advertiser, and partner needs)
  • Experience designing for monetization or advertising
• Strong communication and storytelling skills—your designs excite stakeholders and drive alignment.
• Comfortable working independently while actively seeking feedback to strengthen your ideas.
• Meticulous attention to detail, with experience contributing to and documenting within a design system.
• Familiarity with user research and applying data to design decisions.
• Professional proficiency in English and Bulgarian.

About You

You’re excited to help build and elevate a global design team. You care deeply about raising the bar for user experience and design craft. You’re eager to become a strategic partner to cross-functional peers and co-own the vision for the product you work on. You thrive on autonomy, ownership, and the opportunity to design with purpose. Challenges inspire you, and you enjoy turning complex problems into simple, intuitive experiences that create real value for users. You're energized by collaboration, continuous learning, and the chance to make a meaningful impact through thoughtful, customer-centered design.

Benefits

• Employee stock options
• 25 days annual leave
• Enhanced private medical, dental and vision insurance plans
• Yearly wellbeing budget or Multisport card
• Personal budget for learning and books
• Employee Assistance Program and other wellbeing perks
• Office kitchen and fun area with snacks and beverages
• Regular social events
• Friendly office culture
• Hybrid office