Senior Marketing Consultant- Customer Acquisitions

Title: Senior Marketing Consultant- Customer Acquisitions

Location: Charlotte United States

time type
Full time
hybrid
job requisition id
R-562597

Job Description:

Wells Fargo is seeking a Senior Marketing Consultant to lead digital marketing customer acquisition strategies with a focus on acquiring new-to-Wells Fargo prospects and starters/students.

Join Wells Fargo's Growth Marketing team to shape the future of digital customer acquisition. Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. In this high-impact role, you will own and scale innovative, data-driven marketing strategies that drive new-to-bank customer growth-directly influencing one of the Consumer Bank's top priorities.

The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This is a high-visibility role, which offers opportunities for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.

In this role, you will:

Develop and implement multi-million-dollar comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.)

Lead the adoption of emerging capabilities (e.g., AI/LLM-driven marketing, advanced targeting, and automation) to continuously evolve how we acquire customers

Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results

Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics

Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders

Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels

Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences

Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that record the financial performance of the marketing investment

Embrace test and learn while being thorough in the management of details

Become a customer advocate - reach greater understanding of our prospect checking customer needs and segment pain-points

Required Qualifications:

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
• Experience working in banking or financial services
• Experience managing multiple performance marketing campaigns simultaneously
• Experience with message delivery and customer response outcomes
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Ability to build a test and learn agenda through business case creation and stakeholder prioritization
• Ability to prepare management-level presentations and influence senior decision makers
• Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
• Ability to work independently and prioritize tasks and responsibilities
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Job Expectations:

• Ability to travel up to 5% of the time.
• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
• This position is not eligible for Visa sponsorship.
• Relocation assistance is not available for this position.

Posting End Date:

3 Aug 2026

• Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.