Senior Growth Marketing Manager

Senior Growth Marketing Manager

London, England, United Kingdom

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As a Senior Growth Marketing Manager for Paid Media, you will oversee the strategic planning, execution, and optimization of multi-channel global performance marketing campaigns. These campaigns will specifically focus on the international growth of 3P channels. We are looking for a "hands-on-keyboard" expert with deep technical knowledge across these programmatic platforms. You will work on multiple ad hoc campaign initiatives ranging from Regional Marketing social media, direct partnership programmes, and more. You will be a key channel owner, driving user acquisition and brand awareness through creative testing, cross-departmental collaboration, and data-driven decision-making to meet our OKRs.

Core Areas of Responsibility

• Operational Management & Execution
  • Manage the end-to-end planning, reporting, and execution of regional paid media efforts across Roku, PSN, XBOX, YouTube PrimeTime; and regional efforts like in META, Google, TikTok, and Snap.
  • Oversee performance marketing for key global territories, including the US, CA, AUS/NZ, SEA, and emerging markets.
  • Lead 3P International Distribution strategy across international markets such as MX, BR, UK, FR, DE, and Spain.
  • Create operational efficiencies by centralising performance data and creating global reporting frameworks.
• Strategic Growth & Innovation
  • Develop and evolve growth strategies for regional and User Acquisition (UA) upper-funnel initiatives.
  • Lead multi-channel testing in 3P a la carte channels to prove incrementality and efficiency gains.
  • Scale emerging international territories on 3P from initial tests into "always-on" performance drivers based on Media Mix Modeling (MMM) insights.
  • Refine audience strategies through A/B testing.
• Stakeholder Collaboration
  • Be the supporting role for regional heads, business development, and GTM partnership marketing for paid media
  • Manage external ad partner relationships and vet third-party proposals, including Anime News Network, MyAnimeList, or Webtoons.
  • Collaborate with the Lower Funnel team to guarantee a cohesive approach to acquisition.

In the role of Senior Growth Marketing Manager, you will report to the Senior Director, Growth Marketing.

We are considering applicants for the location of London, UK.

About You

We get excited about candidates, like you, because...

• 8+ years of experience in hybrid hands-on-keyboards and platform management experience (Roku, YouTube, PSN, XBOX, META, Google Ads, or TikTok).
• Expertise in organic and paid media marketing.
• Experience managing paid media strategies for 3P distribution channels
• Experience building strategies based on data (e.g., maximise conversions) to hit spend and volume goals.
• Experience managing multiple projects at a given time to meet requests for major title launches or large-scale activations.
• Experience using MMM, MTA, and incrementality testing methodologies.
• Experience managing external agency or vendor relationships, with accountability for their performance outcomes.
• Experience using analytics dashboards to infer data insights.
• Experience conducting A/B testing.

About the Team

The Growth Marketing team helps drive audience and subscriber growth by bringing more fans into the Crunchyroll ecosystem and keeping them engaged over time. They partner across creative, product, media, and analytics to optimize how we acquire, convert, and retain users.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.