Senior Director, Marketing

Title: Sr. Director, Marketing

Location: Dallas- Corp

Job Description:

Job Description:

The Senior Director of Marketing is a high-impact leadership role responsible for the integrated strategy and execution of all marketing efforts. This role bridges the gap between Digital Performance (lead generation) and Marketing Communications (brand, PR, and local messaging). The primary objective is to drive high-volume, high-quality HVAC service and installation leads while building a premium, trusted brand across all Airtron locations.

 

Essential Duties/Responsibilities:

• Omni-Channel Strategy: Lead the development of a unified marketing roadmap integrating Paid Search (PPC), Social, SEO, Email, and traditional MarCom (Direct Mail, Local Events, and Collateral).
• Performance Management: Oversee multi-million dollar digital budgets with a relentless focus on ROAS, CPA, and market-share growth in competitive HVAC territories.
• Brand & Communications: Act as the brand steward, ensuring consistent messaging across all physical and digital touchpoints. Oversee PR, internal communications, and local community engagement.
• Cross-Functional Leadership: Direct the Content Manager to align storytelling with performance goals. Partner with the Contact Center to ensure the "Marketing-to-Sales" handoff is seamless.
• Vendor & Agency Management: Lead relationships with external agencies (Digital, Creative, Media Buying) to ensure high performance and accountability.

 

Working Conditions:

• Hybrid work schedule
• Open office environment.
• Some overtime required as special projects arise.
• Occasional overnight travel

 

Minimum Requirements:

• Education: Bachelor’s degree in Marketing or Business
• Experience: 10+ years of marketing experience, with at least 5 years in a senior leadership role managing both digital acquisition and brand communications.
• Industry Knowledge: Deep experience in multi-location B2C services (HVAC, Plumbing, Electrical, or similar home services).
• Technical Depth: Expert-level understanding of the MarTech stack, including Google Ads, GA4, CRM integration, and automated marketing platforms.

 

Additional Knowledge, Skills and Abilities:

• Strategic Architect: Ability to see the "big picture" while maintaining a grip on technical execution.
• Collaborative Leader: High emotional intelligence and the ability to influence cross-functional teams.
• Growth-Obsessed: Driven by hitting lead targets and expanding market footprint.
• Data Driven: Relentless focus on data and measurement to improve marketing efficiency and effectiveness.
• Inquisitive and Innovative: Willing to constantly test and learn.
• Leadership skills and effective leadership behaviors
• Analytical problem-solving, Systems thinking, Process optimization
• Ability to work independently and as part of a team
• Strong work ethic
• Capable of making good judgments/decisions
• Strong interpersonal communication and collaboration skills, with all levels of the organization
• Able to work in a fast-paced, high-pressure environment
• Proactive mindset
• Strong organizational skills, attention to detail and the ability to multi-task
• Ability to build positive relationships with customers, both internal and external
• Willingness and ability to work collaboratively with all levels of the organization
• Safety mindset and acceptance of a safety culture

 

Physical Requirements:

• Must be able to lift/move up to 10 pounds frequently
• Must be able to drive and operate a motorized passenger vehicle
• Must be able to wear required personal protective equipment (PPE) including but not limited to hard hat, safety glasses, ear plugs, masks/respirators, reflective safety vests, gloves and safety toe, construction-grade work boots
• Must be able to adhere to long periods of standing, walking or sitting
• Ability to hear, understand and distinguish speech and/or other sounds to operate phones or other equipment safely.
• With natural or corrected vision, able to see and focus for close, distance, peripheral vision with normal depth perception
• Ability to express or exchange ideas by means of the spoken word to impart oral information to others 
• Ability to enter text or data into a computer by means of a traditional keyboard or 10-key numeric keypad
• Must be able to use arms and hands to reach overhead, signal, grab, hold, lift, turn, push and pull objects and tools

Airtron is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.