Segment Specialist - Fundraising

Title: Segment Specialist - Fundraising

Location: Melbourne, Victoria, Australia

Location Type: Hybrid

Work Arrangement:
Hybrid
2 days in the office
3 days working from home
Flexible Melbourne location

Employment Type: Permanent, Full-Time

About the Australian Red Cross

Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

How this role supports our work

Focusing on implementing fundraising activities across multiple channels for a specific supporter segment, this role spans the supporter decision process across 'lifecycle' stages encompassing reach, act, convert and engage. This position aims to implement activities that acquire, convert, retain, re-engage and inspire supporters for long term sustainable growth.

It is the role of a Segment Specialist is to act as a bridge between the broader market and supporter segments we want to target, ensuring that fundraising efforts are tailored and effective for each segment with a focus on the execution of the strategic direction for specific supporter groups outlined by the Senior Segment Manager.

What you will do

• Understand supporter needs, analyse data, and collaborate to improve fundraising campaigns and product development.
• Support our program and services areas to operate effectively in compliance with laws and regulations and pro-actively identify legal risks and suggest practical solutions.
• Engage in close collaboration with product development, finance, data & analytics and Marketing, Communications & Customer Experience teams to ensure strategic alignment and effective execution.
• Help inform the Delivery Team based on informed decision making to execute and deliver tailored communications journeys to achieve revenue objectives across the full spectrum of outbound channels required to engage your segment

What you will bring

• Sound discipline knowledge and understanding of customer/supporter lifecycle management and segmentation logic
• Strong knowledge, gained through experience, in supporting campaign execution, data reporting, or supporter engagement initiatives
• Exposure to cross-functional collaboration with fundraising, product, and analytics teams with the proven ability to use Excel and BI tools to extract, analyse and interpret data

Benefits that act for you, while you act for humanity

Work flexibility: Australian Red Cross operates under a hybrid working model which includes two days on-site and three days from home, giving you more work/life balance.

Financial well-being: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Life, Health & Wellbeing: You can access a paid 'Me' day just for you and a wide range of other paid leave options. You can also tap into specialist health and wellbeing advice.

Career development: Access to ongoing learning, training, and development.

Further information

This role is covered by the Social, Community, Home Care and Disability Services Award - Level 5.

For additional enquiries, please contact Paul Boland at pboland@redcross.org.au for a confidential discussion. Please note, email is for enquiries only. Applications must be received online to be considered.

While we appreciate the interest in our organisation, we will not be engaging with agencies or agency candidates for this position.

Red Cross strives to create a safe and inclusive culture with wellbeing at its centre. We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with diverse lived experiences, abilities, genders, ethnicities, ages, and sexual orientations. We are a child safe organisation with zero tolerance of any harm to children. Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer.