Retail Marketing Specialist II

Title: Retail Marketing Specialist II- DTC & Wholesale

Location: Carlsbad, California, United States of America

Job Description:

*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week*.

ABOUT THE POSITION 

As a member of the Retail Marketing team, the Retail Marketing Specialist supports the execution of measurable traffic and sales-driving programs, including business-to-business (B2B) programs, special events, and community partnerships across our DTC and Wholesale accounts.

HOW YOU’LL MAKE A DIFFERENCE

• Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets.  Works closely with Retail Marketing Director to implement seasonal strategies. 

• Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.

• Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.

• Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.

• Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.

• Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters.  Communicate execution plans and budgetary status regularly, to maintain accurate information internally.

• Communication:  A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative.  Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.

• Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.

YOU ARE 

• Able to establish and maintain schedules by prioritizing heavy workloads and multiple seasons overlapping.

• A problem-solving solver, able to work on multiple projects at a time.

• Able to maintain a professional demeanor and openness to new ideas and change

• A self-starter that thrives in opportunities to create new systems and best practices.

• Eager to support a growing wholesale business through the lense of marketing and events

• Excited to contribute to the rapid expansion of prAna retail.

YOU HAVE 

• Associate degree brand marketing or equivalent relevant experience is required.

• 5+ years of relevant retail brand marketing experience, including briefing seasonal assets, experience supporting wholesale accounts, tradeshows and sales meetings.

• Working knowledge of programs: Word, Excel, PowerPoint, Outlook & Adobe Photoshop

• Knowledge of product storytelling, retail marketing and creation of account sell in tools.

• Ability to travel for occasional tradeshows and retail events.

• Advanced interpersonal skills, including the ability to quickly build relationships

• Able to travel 25% of the time.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

Hiring Range: $67,750 - $99,737

*Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.