Program Manager, CRM and Loyalty

Title: Program Manager, CRM and Loyalty

Location: California, United States

Job Description:

USA - Remote - California

time type

Full time

job requisition id

R1131627

Job Description:

Remote (U.S.) | West Coast Hours Preferred

Are you a Program Manager who thrives in fast-paced agency environments and loves bringing complex CRM and loyalty initiatives to life?

We're looking for an experienced Program Manager to lead integrated marketing, CRM, and loyalty programs for a portfolio of high-profile clients. In this role, you'll partner with strategy, creative, technology, analytics, and client teams to drive successful delivery of large-scale initiatives that create meaningful customer experiences and business impact.

This is an opportunity to join a collaborative team where you'll have visibility with senior leaders, influence how work gets done, and help shape programs for some of the world's most recognized brands.

What You'll Do

Lead Complex Programs

• Drive planning, execution, and delivery of CRM, loyalty, and integrated marketing programs.
• Develop program roadmaps, timelines, success metrics, and delivery strategies.
• Manage multiple workstreams and dependencies across teams and stakeholders.
• Identify risks, solve issues proactively, and keep programs moving forward.

Partner with Clients

• Build trusted relationships with client stakeholders.
• Lead status meetings, program reviews, and executive presentations.
• Translate business objectives into actionable delivery plans.
• Help clients navigate change and transformation initiatives.

Drive Cross-Functional Collaboration

• Partner closely with strategy, creative, technology, analytics, and operations teams.
• Coordinate work across distributed teams and time zones.
• Align stakeholders around priorities and guide teams through ambiguity.
• Monitor workloads, resolve conflicts, and facilitate solutions when challenges arise.

Ensure Successful Delivery

• Maintain program health, timelines, and quality standards.
• Manage program budgets and forecasting.
• Track progress against goals and communicate status to leadership.
• Capture learnings and best practices to improve future programs.

What We're Looking For

Required Qualifications

• 3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment.
• Proven experience leading cross-functional teams and managing complex programs.
• Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives.
• Strong client-facing and stakeholder management skills.
• Exceptional communication, organization, and problem-solving abilities.
• Experience working across multiple disciplines, including strategy, creative, technology, analytics, and delivery teams.
• Experience presenting to senior leaders and executives.

Preferred Qualifications

• Experience with loyalty programs.
• Experience managing CRM transformation initiatives.
• Familiarity with marketing technology platforms, CRM systems, and marketing automation tools.
• Experience working with Fortune 500 brands and complex enterprise organizations.
• Experience partnering closely with strategy teams and overseeing strategic workstreams.

What Makes Someone Successful Here

You are:

• A strong communicator who can influence without direct authority.
• Comfortable working through ambiguity and change.
• Skilled at bringing diverse teams together around a common goal.
• Able to balance strategic thinking with hands-on execution.
• Experienced in navigating the pace and complexity of agency life.

Why Join Us?

• Work on cutting-edge CRM and loyalty programs for leading brands.
• Collaborate with talented strategy, creative, technology, and analytics teams.
• Gain visibility with senior leadership and clients.
• Make a meaningful impact on high-profile customer experience initiatives.
• Enjoy the flexibility of a remote-first environment.

If you're an agency-savvy Program Manager who enjoys leading complex CRM and loyalty programs while partnering with a variety of teams and stakeholders, we'd love to hear from you. 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,000 - $150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. 

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Location:

USA - Remote - California

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.