Principal Designer, Website & Digital Experience

Principal Designer, Website & Digital Experience

Palo Alto, CA 

Marketing

Job Type Full-time

Description

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands. 

What You’ll Do

We are seeking a Principal Designer to lead and elevate our global web and digital experiences. Based in Palo Alto, this role will define and evolve our brand’s digital expression as we move further upmarket into the enterprise. You will set the creative direction for our premium, high-impact digital presence while managing and mentoring a high-performing design team in India.

This is a highly visible, hands-on leadership role that blends strategic thinking, brand stewardship, and exceptional craft. You will own the end-to-end design vision for our website and prospect-facing digital properties, partnering closely with executives and cross-functional leaders to ensure our brand is consistently expressed through world-class, high-performing digital experiences.

Responsibilities

• Own and evolve the creative and brand vision for our global website and prospect-facing digital experiences, setting a premium, enterprise-grade design standard.
• Define how our brand shows up digitally, translating positioning, messaging, and strategy into cohesive, world-class experiences.
• Lead the end-to-end UX and visual design across desktop, mobile web, and app, ensuring consistency, quality, and performance.
• Translate business goals, brand strategy, and user needs into elegant, intuitive, and conversion-focused experiences.
• Apply CRO insights, user research, and experimentation learnings at scale to continuously improve performance.
• Partner with product, marketing, growth, engineering, and executive stakeholders to align design, brand, and business outcomes.
• Lead, mentor, and grow a design team based in India, raising the bar for craft, ownership, and execution.
• Establish and maintain design systems, standards, and guidelines across all digital properties.

Requirements

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).
• 7+ years of experience in web, digital, or brand design, including experience in a senior or principal-level role.
• A portfolio demonstrating exceptional visual craft, modern web experiences, and strong brand-led design.
• Deep expertise in Figma and modern design/prototyping tools.
• Strong understanding of UX, interaction design, typography, layout, and motion.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven experience mentoring and leading designers.
• Strong communication skills and the ability to influence at all levels of the organization.

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO 
• 401(k) with company match
• Flexible work from home options available 
• Maternity & Paternity Leave 
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!