Performance Marketing Specialist

Title: Performance Marketing Specialist

Location: Remote - UK

Department: Marketing

Job Description:

Description

Join Zepz: Breaking Down Borders, Together

Our Meaningful Mission
At Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech. Zepz is the power behind WorldRemit and Sendwave,  driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.

Who You'll Be Joining
We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and  Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.

Our Core Commitments — What We Live By
Our vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:

• Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
• Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
• Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.

Perks of Joining Our Team
We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performance. Our remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive. This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact! In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.

About the role

You will excel as a Performance Marketing Specialist if you:

• Possess proven expertise in developing and managing complex paid media strategies across key channels for mobile app advertising including Google Ads and Apple Search Ads. Experience with other channels (e.g., Programmatic, other social platforms) is highly advantageous.

• Have an advanced data-driven and analytical mindset, using this to execute on campaign strategies and inform decision making.

• Proactively identify and implement strategic optimisations, efficiencies, and automation opportunities across campaigns and workflows.

• Are an excellent communicator, able to articulate complex data and strategic insights effectively to various stakeholders, including senior leadership, if necessary.

• Have strong attention to detail and organisation in rolling out wider campaign strategies - especially with high-spend, global campaigns. 

• Demonstrate a continuous drive for learning, innovation, and tackling complex challenges autonomously.

 

What you will own 

Reporting to the Performance Marketing Lead / Head of Performance Marketing

 

Paid Media Management:

• Develop, execute, and optimise sophisticated multi-channel paid media strategies across performance platforms, with significant expertise in PPC Search and App campaigns.

• Deliver performance analysis for App marketing channels, monitoring and interpreting complex data sets to make strategic, data-driven decisions that drive significant growth and exceed KPI targets.

• Propose the development and own the implementation of rigorous A/B tests to continuously improve ad creatives, targeting, landing pages, and bidding strategies.

• Champion performance marketing best practices and stay ahead of industry trends, identifying and testing new opportunities for growth.

 

App Growth & Conversion Strategy:

• Execute strategies to drive significant user acquisition, engagement, and downstream conversion goals for our app platforms through targeted paid media campaigns.

 

Advanced Analytical Reporting & Forecasting:

• Execute tracking, analysis, and reporting frameworks for all owned channels, ensuring data accuracy and consistency.

• Deliver deep-dive insights, tactical recommendations, and performance forecasts to key stakeholders.

• Utilise tools like Google Sheets and data visualisation platforms for sophisticated data analysis and reporting.

 

Budget Management & KPI Delivery:

• Take responsibility for significant paid media budgets across designated channels.

• Develop budget allocations, forecasts, and manage pacing effectively to maximise ROI and achieve ambitious KPI targets, providing clear justification for investment decisions.

• Delivery against key performance indicators (KPIs) in alignment with overarching business objectives and ensure campaigns are optimised towards them.

 

Cross-functional Leadership & Stakeholder Management:

• Collaborate effectively with cross-functional teams, including Creative, MarTech, Product, and Data to ensure integrated and effective marketing strategies.

• Support the creative briefing process, translating data insights into actionable guidance for engaging ad content.

• Communicate campaign performance, strategic insights, and recommendations clearly and confidently to the Performance Marketing team and key stakeholders

What you'll bring to the table

• Minimum 3-4 years of experience in digital marketing, the financial/fintech sector or  B2C App sector.

• Proven experience managing campaigns on Google Ads, specifically Universal App Campaigns (UAC) and PPC Search. Deep understanding and ability to implement, test, and optimise automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions, etc.) within UAC to achieve specific business goals (e.g., install volume vs. high-LTV users).

• Proven track record of auditing, prioritising, and refreshing UAC creative assets (text, images, videos, HTML5) to maintain Excellent asset strength scores and drive conversion volume. 

• Ability to manage large, fluctuating budgets, forecast spend, and dynamically adjust UAC campaigns to hit daily/monthly budget targets while maintaining efficiency.

• Strong analytical and numerical skills and proficiency in Google Sheets or Excel.

• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.

• Right to work in the UK.

• Strong communication and collaboration skills.

 

Bonus points if you: 

• Have experience with third-party campaign management tools such as Smartly, SA360, Skai, or Marin

• Hands-on experience with at least one major MMP (e.g., Adjust, AppsFlyer, Singular) for setup, reporting, fraud detection, and integration.

• Have knowledge of integrating and troubleshooting in-app events (e.g., registration, purchase, subscription start) via Firebase/Google Analytics 4 (GA4) or third-party MMPs to ensure UAC optimises against the highest-value actions.

• Have experience on additional social marketing platforms such as TikTok, Snapchat or Spotify

• You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino