Performance Marketing Manager

Title: Member Growth Performance Marketing Manager

Location: New York City United States

Hybrid

Job Description:

As our Performance Marketing Manager, you'll drive strategy, execution, and measurement of performance marketing initiatives across paid media, SEO/SEM, and digital channels - all in service of driving member growth. You'll collaborate cross-functionally with product, design, and analytics partners to execute efficient, high-impact campaigns that increase member enrollment and engagement.

This role is full-time, based in New York and hybrid. The role reports to the Head of Member Growth.

What You'll Do:

• Execute and optimize performance marketing campaigns across paid search, social, SEO/SEM, and other digital channels.
• Monitor and report on key performance metrics, budgets, and pacing to ensure efficient use of spend.
• Implement changes to campaigns based on real-time performance data and testing insights.
• Support A/B and multivariate testing to improve creative, targeting, bidding strategies, and landing page performance.
• Collaborate with cross-functional partners (e.g., design, analytics, product) to ensure campaign alignment with growth objectives and measurement frameworks.
• Maintain up-to-date knowledge of performance marketing tools, platforms, and best practices, especially within healthtech and regulated industries.
• Assist in preparing campaign reports and insights for internal stakeholders.

What success looks like:

• Drives member growth efficiently and effectively, improving unit economics as budgets grow
• Demonstrates continuous performance improvement through a high velocity of A/B and multivariate tests with clear learnings applied
• Delivers timely, actionable insights through accurate forecasting and comprehensive performance reports
• Builds strong cross-functional partnerships with customer and strategic partnership stakeholders
• Identifies and implements at new tactics or tools that boost campaign performance

What you'll bring:

• 5+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital
• Strong analytical chops; you're comfortable digging into data and surfacing actionable insights.
• Strong understanding of behavioral and personalized marketing tactics.
• Strong communication and collaboration skills, with experience working cross-functionally.
• Creative and resourceful, with a strong bias for action and testing.
• A genuine passion for mental health and a respect for the people behind the metrics.

The target base salary range for this position is $97,680 - $122,100 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.