Peer-to-Peer Fundraising Strategist

Title: Peer-to-Peer Fundraising Strategist
Location: Minneapolis/St. Paul area.

Type: Full-time

Workplace: Hybrid remote

Job Description:

empower communities to make a difference for animals! In this dynamic role, you’ll lead innovative fundraising initiatives—from the Walk for Animals to creative supporter-led campaigns—that inspire individuals and teams to raise critical funds. If you bring expertise in peer-to-peer fundraising, digital campaign management, and relationship building—and are passionate about connecting people to a cause they love—this is your chance to drive impact and grow your career in a purpose-driven environment.

Salary: $60,000-70,000 annually

Schedule/Location:

• Full Time; Monday-Friday

• Location: This is a hybrid position, based out of our Golden Valley location. Subject to change as business needs dictate. Must live in or have easy access to the Minneapolis/St. Paul area.

Application Requirements: Please include a cover letter

Job Summary: The Peer-to-Peer Fundraising Strategist is a creative, community-minded fundraising leader who grows and manages Walk for Animals fundraising and other supporter-led fundraising efforts. This role designs and leads initiatives that empower individuals and teams to raise funds for animals—whether through the Walk for Animals, social media challenges, personal milestones, tribute campaigns, or other community events.

Essential Functions

Strategy and Planning

• Develop and implement a comprehensive peer-to-peer fundraising strategy focused on growth, engagement, and impact.
• Manage all peer-to-peer fundraising strategies for AHS’s annual Walk for Animals event.
• Identify opportunities to leverage existing events, holidays (e.g., National Pet Day), and supporter milestones (e.g., birthdays, pet adoptions) for fundraising.
• Set campaign goals, track KPIs, and evaluate performance to optimize future efforts.

Campaign Creation and Management

• Launch and manage digital campaigns and supporter toolkits for events like birthday fundraisers, memorial pages, walk/run fundraisers, and DIY initiatives.
• Oversee the setup and optimization of P2P fundraising platforms (e.g. Classy, JustGiving, Facebook Fundraisers).
• Develop content and messaging that inspires individuals to become fundraisers and ambassadors for animals.

Fundraiser Recruitment and Support

• Cultivate relationships with supporters who are passionate about animals and want to make a difference through fundraising.
• Provide guidance, motivation, and recognition to fundraisers throughout their campaigns.
• Design and manage virtual and in-person opportunities to bring fundraisers together and celebrate their impact.

Cross-Departmental Collaboration

• Collaborate with marketing to amplify campaigns via email, social media, and storytelling.
• Collaborate with corporate relations to identify, secure, and fulfill Walk sponsorships and partnerships.
• Coordinate with the animal care and adoption teams to showcase impact stories that resonate with fundraisers and donors.
• Align P2P fundraising initiatives with the broader development and advocacy strategy.

Analytics, Reporting Technology:

• Track campaign results and fundraising performance using CRM systems and digital dashboards.
• Produce regular reports to inform strategy and share successes with internal stakeholders.
• Continuously test and improve campaign approaches based on insights and supporter feedback.
• Monitor AHS email and other messaging software.

Communication and Culture:

• Communicate in a positive and professional manner with customers, other employees, and volunteers.
• Promote a culture of diversity, equity, and inclusion to make AHS a welcoming environment for all.

Other duties as assigned.

Additional Information:

Schedule and Attendance:

• Regular, predictable attendance, punctuality, and availability to work during operational hours.
• Attend and participate in regular team meetings, all staff meetings, and one-on-one meetings with direct leader.
• May be required to work at a different site based on department needs.
• May be required to attend occasional off-site meetings and events.

Work Environment:

• Primarily office/desk based.
• Adjacent animal shelter areas may be humid, noisy, or odorous.

Requirements

Experience:

• 3+ years of experience in peer-to-peer or digital fundraising.
• Experience with online fundraising platforms (e.g. Classy/GoFundMePro, Facebook Fundraisers).
• Proficiency in CRM systems (e.g. Virtuous, Raiser’s Edge) and campaign analytics tools.

Skills:

• Ability to work in a professional and positive manner.
• Excellent interpersonal and communications skills, both written and verbal, especially in donor-facing interactions.
• Must have ability to work as a member of the team and partner collaboratively with external and internal customers and departments.
• Strong project management, attention to detail, and organizational skills.
• Proficient with computers, specifically a working knowledge of Microsoft products.

Physical Demands:

• Prolonged sitting at a desk.
• Must be able to lift and carry up to 10 lbs.

Emotional Demands:

• Must be comfortable with the emotional aspect of work in an animal shelter environment, including the use of humane euthanasia.

Transportation:

• Reliable transportation required.

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this role. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits

About AHS</strong> 

Every year, Animal Humane Society provides direct care and services to help thousands of animals in need across Minnesota. 

As one of the nation's leading animal welfare organizations, AHS is transforming the way shelters care for animals and engage their communities. From innovative medical and behavior programs to investments in outreach and advocacy, we’re advancing animal welfare and creating a more humane world for animals everywhere. 

Why Work Here  

• Make a difference in the lives of animals and people  
• Join a team of coworkers who love animals as much as you do  
• Work-life balance  
• Unique animal adoption benefits and discounts on veterinary care and pet supplies
• Health insurance coverage for full time staff includes the following: medical, dental, vision, health savings account, flexible spending account for health care expenses and dependent care, voluntary accident insurance; critical illness insurance; hospital indemnity insurance; employee- paid supplemental life; employee-paid accidental death & dismemberment; and long term disability insurance.
• Employer-paid benefits for full time staff includes the following: basic life insurance, basic accidental death and dismemberment insurance, short-term disability. 
• Support for student loans: we are a Public Service Loan Forgiveness qualified employer 
• Mental Health and Counseling Support: all employees have access to our Employee Assistance Program with 3 free counseling sessions per year  
• 401(k) with company match  
• Nine paid holidays for full-time staff  
• Paid floating holidays for part-time and full-time staff (up to 4 days per year based on start date)  
• Paid Time Off for part time and full time staff (amount is based on hours worked and FTE status)  
• Paid parent leave for full-time staff  

Our Organizational Commitment to Diversity, Equity and Inclusion: 

As an organization dedicated to making the world a more humane and compassionate place for animals, we know that people are at the heart of all that we do. Animal Humane Society’s commitment to diversity, equity, and inclusivity is essential to our mission and shapes our culture, our work, and the services we provide. 

At AHS we embrace and honor the inherent dignity and diverse experiences of our team members, volunteers, board members, partners, clients, and visitors, regardless of race, ethnicity, religion, gender identity, sexual orientation, age, ability, or income. Working together to instill equity and inclusivity within our organization will allow us to better serve the people and animals of Minnesota, and ultimately have a positive impact on animals in our care.