Paid Social Manager

Paid Social Manager

Salt Lake City, UT

Backcountry – Marketing/Digital Marketing /

Full Time /

Hybrid

 

 

The Role

Backcountry is seeking a Paid Social Manager to support the planning, execution, optimization, and reporting of paid social and creator-led programs across our multi-brand portfolio.

 

This role is ideal for someone who is analytical, highly organized, AI-forward, and excited by performance marketing, creator content, and social-first storytelling. You’ll partner closely with the Performance Marketing Director and cross functional teams to launch and optimize campaigns, coordinate programs like TikTokOne and YouTube Open Call, and ensure insights and creative learnings are implemented in future campaigns.

 

This is a highly collaborative execution role with significant impact on revenue growth, new customer acquisition, and brand visibility.

 

This position will report into the Sr. Director of Performance Marketing.

What you get to do every day:

• • Operate as the in house resource for paid social strategy and execution across the companys brand portfolio across Meta, TikTok, YouTube and emerging platforms. Manage campaign set up including audience targeting, creative management, tracking, A or B tests, and reporting.
  • Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
  • Monitor incremental ROAS iROAS weekly and conduct controlled experiments in LiftLab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness.
  • Regularly report on paid social performance to key collaborators. Translate complex data into actionable insights for future campaigns.
  • Collaborate with the performance marketing, ecommerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go to market calendar.
  • Be the advocate for channel needs like creative diversity and best practices.
  • Build and maintain testing frameworks to identify top performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs.
  • Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines.
  • Refine custom landing pages ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high performing.
  • Support TikTok One campaigns including brief development, creator selection, Spark or whitelisting approvals, and QA.
  • Coordinate YouTube Open Call submissions, content organization, and performance reporting.
  • Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding.
  • Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities.

What you bring to the role:

• • 3 plus years of experience in paid social, digital marketing, creator management, or performance marketing.
  • Hands on experience with one or more platforms such as Meta Ads Manager, TikTok Ads Manager, YouTube or Google Ads, or similar.
  • Proficient analytical and communication skills with the ability to explain campaign performance to team members and leadership.
  • Experience in project management and ability to coordinate multiple campaigns or creative workflows.
  • Familiar with creative workflow and design tools such as Figma, Wrike, Fermat, Canva, and CapCut preferred.
  • Proficiency in Microsoft Excel and Google Analytics and the ability to interpret data from analytics tools.
  • Ability to coordinate creator workflows and manage multiple campaigns simultaneously across brands.
  • Highly organized with strong project management skills.
  • Ability to leverage AI driven tools and automation to streamline daily tasks and reporting, demonstrating an AI forward mindset and eagerness to adopt new technologies that enhance efficiency.
  • Bachelors degree in Marketing, Business, or a related field preferred.
  • Interest in outdoor, ski, bike, or lifestyle categories is a plus but not required.

What’s in it for you?

•  

  • Joining Backcountry is not just about having a seat at the table. It is about helping redesign the table entirely. You will be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
  • Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
  • AI First Skill Building: Get hands on with the most advanced AI tools in the market. From automation to prompt engineering, you will build a modern tech stack that sets you apart in any industry.
  • Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
  • Competitive benefits: Paid time off policies, 401k or RRSP match, medical, dental, vision and a variety of supplemental policies, and employee discounts at our portfolio companies.