Paid Media Specialist

Paid Media Specialist | Paid Media Specialist

Montreal, QC, Canada

Full Time

Paid Media

Mid Level

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, we prioritize flexibility, employee well-being, and work-life balance.

For 18 years, we've been proudly recognized as one of Canada's top employers. With over 75 passionate specialists, we help brands stand out online through a 360-degree marketing approach. Bloom offers a hybrid work model, and our interviews are conducted via video conference. Some positions may require in-person meetings.

The ideal candidate

Our ideal Paid Media Specialist is someone who shares our passion for search engines, social platforms, numbers, and data! The ideal candidate is motivated, curious, organized, creative, and willing to push their limits to deliver an exceptional customer experience. They have a minimum of 3 years of experience executing and managing paid media campaigns across various sectors and industries. Our ideal candidate has previously worked in a digital marketing agency and has worked on a variety of platforms such as Google, LinkedIn, Tiktok, Facebook, etc.

Role Overview

Join a growing team of some of the best paid search specialists. Put your media placement skills to good use by managing paid campaigns for a multitude of companies with all kinds of budgets. You'll be exposed to a variety of current and exciting digital tactics, which is sure to improve your digital skills exponentially. Your actions will have a measurable and positive impact on the business development of the agency's clients. In addition, you'll benefit from a friendly and collaborative work environment. Believe us, you'll have many opportunities to learn, grow, and advance in your career.

Key Responsibilities

Campaign management and execution and strategy implementation

• Create and manage PPC marketing campaigns in Google AdWords, BingAds, Facebook Ads for multiple client accounts in different industries;
• Creation and optimization of advertising campaigns on the search network, display network and paid social platforms with a focus on increasing clients' return on investment to help them achieve their objectives;
• Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance;
• Conduct keyword research and create lists of targeted keywords that are relevant to the client's websites and business;
• Collaborate with account managers and other departments to establish strategic direction;
• Take responsibility for campaign performance;
• Manage client budgets and keep campaigns within those budgets;
• Produce reports for clients, communicate results and implement the proposed strategic direction;
• Work on medium to large sized accounts across different industries;
• Be able to create, present and explain media plans for medium to large clients.

Communication with customers

• Meet with clients alongside account managers to provide insight into applicable optimizations and changes;
• Communicate effectively with clients regarding the performance of current digital marketing efforts, discussing client expectations/objectives, advising and reporting;
• Support the business development team through audits and analyses. Your assistance will also be beneficial in developing strategies and participating in sales pitches.

Intellectual leadership and innovative thinking

• Proactively identify new opportunities through beta tools or known best practices to continuously improve campaign performance;
• Maintain Google Partner, Bing and Facebook certifications, as well as any other relevant industry accreditations;
• Continuously research and test the latest paid marketing practices and stay abreast of the latest digital marketing trends;
• Participate in networking activities and industry-related events.

Knowledge and skills

• 3 or more years of experience in a similar position;
• University degree in marketing, communications, management, business or other relevant field;
• A good understanding of the Google Ads ecosystem (paid search/SEM, Display, YouTube, Shopping, etc.);
• A good understanding of paid social platforms (Facebook/Instagram, LinkedIn and other platforms, including TikTok);
• Google Ads Certifications (any other Google or Facebook certifications are considered an asset);
• Exceptional reporting skills and adequate understanding of how to measure results;
• Experience working on multidisciplinary digital campaigns;
• Leadership experience, with strengths in coaching and mentoring more junior team members;
• Working knowledge of Google Analytics;
• Demonstrate strong team spirit;
• Ability to identify optimization and sales opportunities;
• Great attention to detail and ability to create quality content;
• Agency experience is an asset;
• Ability to manage multiple accounts/tasks simultaneously;
• Ability to handle confidential information with discretion;
• Excellent command of English and French , both written and oral, allowing effective communication with our bilingual clientele as well as with members of our national and international teams.

At Bloom, we offer

Benefits

• The 4.5 day work week;
• Hybrid working model, including the flexibility to work from home, giving you a perfect work-life balance, while promoting productivity;
• 3 weeks of vacation and 5 flexible days;
• Agency closed between Christmas and New Year;
• Health and dental insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred profit sharing plan and retirement savings plan;
• Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
• Flexible working hours;
• Virtual and in-person team building activities;
• Training and certifications;
• Recognition Program: We give and receive points through our peer recognition platform, where you accumulate points toward the reward or gift card of your choice; 
• Office supplies for the home office;
• Corporate discount on select gym memberships;
• Corporate discounts on eyeglasses, sunglasses, lenses and more.

At our offices

• Offices in Montreal and Toronto, easily accessible by public transport;
• Discounts on public transport with Opus & Cie;
• Free healthy snacks, coffee and tea;
• Collaborative workspace;
• Bicycle parking at the office.