Marketing Specialist

Title: Marketing Specialist

Location: Southfield United States

Job Description:

What you'll do… Great Expressions Dental Centers is seeking a motivated, detail-oriented, and digitally savvy Marketing Specialist to join our growing marketing team. This role is ideal for a marketing professional who enjoys balancing digital marketing execution, project management, local office support, and marketing operations within a fast-paced, multi-location organization.

The Marketing Specialist will support the execution of marketing initiatives across GEDC's network of dental offices, helping drive patient engagement, brand consistency, and local marketing success. This role will work closely with practice managers, operations teams, vendors, agency partners, and internal stakeholders to support both strategic initiatives and day-to-day marketing needs.

This position is designed as an intermediate-level role that bridges hands-on coordination responsibilities with more advanced digital marketing, campaign management, and operational support functions.

This position is located at our corporate office in Southfield, MI and has a hybrid schedule of Monday, Tuesday and Thursday in office and Wednesday/Friday remote.

What you'll bring to the team… Digital Marketing & Campaign Support

Assist in the execution of digital marketing initiatives across email, SMS, social media, SEO, paid search, and local marketing channels

Support deployment and tracking of marketing campaigns through platforms such as HubSpot and other marketing tools

Help monitor campaign performance and identify opportunities for optimization and growth

Assist with reputation management efforts, local SEO initiatives, and patient engagement strategies

Local Marketing & Office Support

Support development and execution of local marketing initiatives tailored to individual office and regional needs

Collaborate with practice managers and regional leadership to understand marketing goals and provide marketing support

Coordinate marketing requests and materials for offices across the GEDC footprint

Periodically visit office locations to better understand operational and patient experience needs

Marketing Operations & Project Management

Manage multiple marketing projects simultaneously while maintaining strong attention to detail and deadlines

Coordinate project timelines, deliverables, vendor communication, and campaign execution

Assist with inventory management, print collateral coordination, and operational marketing needs

Maintain marketing calendars, campaign tracking, databases, and workflow organization

Content Creation & Brand Management

Create content for marketing materials including flyers, brochures, email templates, and internal communications

Work with creative vendors to guide design execution for all marketing materials

Ensure all marketing materials align with GEDC brand standards and regulatory guidelines

Assist with basic website updates and digital content management

Collaboration & Communication

Work cross-functionally with operations teams, vendors, agency partners, and internal stakeholders to support marketing initiatives

Effectively communicate project updates, campaign performance, and marketing initiatives to leadership and office teams

Stay informed on industry trends, digital marketing best practices, and emerging marketing technologies

What we require you have…

Bachelor's degree in Marketing, Communications, Business, or related field

3-5 years of marketing experience with exposure to digital marketing, campaign execution, and project management

Experience supporting multiple locations, franchises, or healthcare organizations preferred

Hands-on experience with digital marketing channels including email/SMS marketing, social media, local SEO, and paid advertising

Experience using marketing platforms such as HubSpot, WordPress, Birdeye, or similar systems

Proficiency with Microsoft Office

Strong project management and organizational skills with the ability to manage multiple priorities simultaneously

Excellent written, verbal, and interpersonal communication skills

Strong attention to detail and ability to work independently in a fast-paced environment

Self-starter with strong initiative, problem-solving skills, and adaptability

Preferred Qualifications…

Experience in healthcare, dental, DSO, or multi-location organizations

Familiarity with patient acquisition and retention marketing strategies

Experience coordinating with external vendors or agency partners

Knowledge of reputation management platforms and multi-location marketing operations

About GEDC… Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.

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