Marketing Manager - Spanish Books

Title: Marketing Manager, Penguin Random House Grupo Editorial (Spanish Books) (Hybrid)

Location: Miami United States

Job Description:

Penguin Random House Grupo Editorial, the world's leader in Spanish-language publishing, has an exciting opportunity for a Marketing Manager to join our US team located in Miami, Fl. Reporting to the Marketing Director, this role will work as part of a collaborative team to develop and implement traditional and digital marketing and publicity strategies for a wide range of fiction and nonfiction titles across PRHGE's adult, juvenile and children's, and religious imprints, tailored to their respective audiences.

The Marketing Manager will interact closely with Marketing, Sales, and Editorial teams and communicate closely with authors, booksellers, book fairs, and media. You will also collaborate with marketing, PR, and editorial colleagues in all global territories.  We're a small, collaborative, and creative group, looking for someone who is energized by our books and eager to build our platforms and meet our sales goals.

This is an exciting opportunity for an engaged and enthusiastic marketer. We are a close-knit team that welcomes creative thinkers and those excited to be working on high quality books for adults. The ideal candidate will be passionate about books and skilled in crafting and executing innovative marketing strategies.

Specific responsibilities include:

• Develop and implement comprehensive marketing strategies and campaigns in collaboration with cross-functional teams to achieve business objectives.
• Lead and execute book launch initiatives, partnering closely with authors, media, customers, and internal teams to support media tours and related publicity and marketing efforts, including occasional travel for author tours.
• Plan, coordinate, and attend book presentations and author events, often in the evening and occasionally on weekends.
• Build and maintain relationships with media, bloggers, and influencers to secure coverage for books and authors; collaborate on the creation and distribution of press materials.
• Execute email marketing campaigns in coordination with the team, including content creation, scheduling, and performance optimization.
• Manage and contribute to social media channels, ensuring alignment with overall marketing and brand strategies.
• Track, analyze, and report on performance metrics for all marketing efforts, leveraging both quantitative and qualitative data from multiple sources.
• Collaborate with internal teams to plan and coordinate participation in trade shows, book fairs, and author events.
• Communicate marketing plans and strategies effectively across departments, as well as with authors, agents, and other business partners, ensuring alignment with editorial, sales, and leadership goals.
• Support the creation and production of catalogs and marketing assets, as well as sales collateral and author promotional materials.
• Provide digital marketing and website support in coordination with internal and external partners.
• Actively contribute to team initiatives, brainstorming sessions, and continuous improvement efforts.
• Support additional projects and responsibilities as needed.

Please apply if you meet the following qualifications:

• Native-level Spanish proficiency and fluency in English.
• Knowledge of the U.S. Hispanic market preferred.
• Collaborative leadership skills, with the ability to guide, support, and motivate teams toward shared goals.
• Highly organized and detail-oriented, with strong project management and execution skills.
• Excellent communication and interpersonal skills, with a customer-focused and solutions-oriented mindset.
• Adaptable and proactive, with openness to feedback, new technologies, and evolving ways of working.
• Strong analytical skills, with the ability to interpret data and align insights with business objectives.
• Experience integrating digital marketing, traditional editorial marketing, and publicity strategies.
• Proficiency in Canva or Adobe Photoshop and Microsoft Office; InDesign knowledge is a plus.

The salary for this position is $73,500.  All positions are currently eligible for annual profit award or bonus, subject to Company results.

This hybrid position requires working from our Miami office on two set days each week, with additional in-office days required as needed. Candidates should live within a reasonable commuting distance of our Miami office.