Marketing Manager

Marketing Manager

Location: Remote — United States
Work Arrangement: 100% Remote
Employment Type: Full Time, Contract
Contract Duration: 10+ months, with potential extension
Pay: $75–$80/hour on W-2, depending on experience

Summary:
Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems — without owning the strategy or content itself.; Qualification: Strong systems thinking, framework design, and pattern-recognition skills Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations Ability to translate abstract strategy into practical, repeatable guidance Comfort influencing without direct authority across cross-functional teams Experience defining success metrics and using data to drive continuous improvement Fluency using AI as an accelerant for scale and consistency Compliance requirements: null 

Job description:
Role Summary Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems — without owning the strategy or content itself. What This Role Is The owner of messaging infrastructure — the systems, templates, and processes that help positioning decisions reach teams at scale Responsible for how messaging is structured, packaged, measured, and optimized across the organization A partner to positioning strategy leads in turning high-level positioning into practical, repeatable frameworks any team can use An enabler of speed, consistency, and quality as messaging scales across teams, channels, and AI-powered tools What This Role Is Not Not a content or asset producer Not a campaign, launch, or activation owner Not a data science or reporting role

Core Responsibilities
Messaging Architecture & Documentation Systems Own the structure, templates, and lifecycle of the organization's core messaging documents — the single-source-of-truth references that teams use to build communications Define standard components, metadata, and tagging conventions that reflect strategic positioning decisions Ensure messaging documentation is modular, reusable, and structured for AI integration Partner with strategy leads to ensure documentation clearly reflects positioning intent Canonical vs. Adaptable Messaging Guidance Operationalize decisions about what messaging is fixed (must be used as-is) vs. flexible (can be adapted for audience or channel) Ensure teams understand how to tailor messaging for their context without diluting strategic intent Enablement Resource Design (System Ownership) Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments Define: Core components (e.g., pitch frameworks, proof points, usage guidance) When enablement packages are required vs. optional How packages should be adapted by downstream marketing and audience teams Ensure enablement resources are: Modular and composable Reusable across teams and markets Structured for AI-assisted workflows Partner with marketing and audience teams on adoption, not production Measurement & Optimization Define success metrics for positioning reach, adoption, and effectiveness Recommend: What to measure (e.g., adoption rates, reuse frequency, message clarity, consistency across touchpoints) How to measure (signals, proxies, qualitative + quantitative inputs) Benchmarks and baselines Establish lightweight tracking mechanisms in partnership with Analytics / Ops teams Use insights to: Identify gaps or overproduction in messaging resources Recommend optimizations to systems and enablement Inform future messaging and enablement design AI Enablement & Scale Design AI-ready workflows that reinforce messaging guardrails and brand standards Ensure AI tools accelerate synthesis, reuse, and consistency across the organization Monitor quality and risk in AI-assisted messaging outputs Governance & Quality at Scale Manage messaging document and enablement resource lifecycle, versioning, and updates Spot-check for drift or misuse and trigger exception reviews Partner with leadership and strategy leads on governance thresholds and escalation paths What Success Looks Like Positioning decisions scale cleanly through messaging documentation, enablement resources, and AI systems Teams reuse existing messaging and enablement instead of reinventing it Enablement volume decreases while usage and impact increase Fixed vs. flexible guidance is clear and consistently applied AI is used safely and effectively to accelerate messaging work The team has clear insight into what's working and what's not — and adjusts accordingly

Skills & Experience:
Strong systems thinking, framework design, and pattern-recognition skills
Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations Ability to translate abstract strategy into practical, repeatable guidance
Comfort influencing without direct authority across cross-functional teams
Experience defining success metrics and using data to drive continuous improvement Fluency using AI as an accelerant for scale and consistency.

Must-Have Skills
1 Comfort influencing without direct authority across cross-functional teams
2 Partnering with engineer team to build
3 Experience defining success metrics and using data to drive continuous improvement
4 Fluency using AI as an accelerant for scale and consistency
5 Marketing systems work.

Nice-to-have Skills:
1 Cross functional communication
2 Influence without authority
3 Engineer background - pivot into marketing (technical)

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. 

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.