Marketing Coordinator

Marketing Coordinator

Hybrid-Miami Lakes

Locations

Miami Lakes, Florida, United States

Job Description

JOB SUMMARY: The Marketing Coordinator supports the planning and execution of marketing campaigns, communications, sponsorships, event coordination, social media, and other initiatives that advance the organization's business objectives. This role coordinates projects across internal teams and external partners, assists with content and collateral development, inputs marketing requests into marketing project tracker, and supports the review workflow for all projects. The ideal candidate has 1--2 years of marketing experience, strong organizational and communication skills, and the ability to manage multiple priorities in a fast-paced environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works closely with Sponsorship/Marketing Analyst to assist with processing sponsorships and tracking ROI on all Bank sponsorships, memberships and contributions.
• Assists in the execution of the Bank's social media and digital advertising strategy.
• Assists with updating Marketing's Intranet page. Assists in day-to-day website administration (content management) as needed.
• Provides marketing support for retail branches and business lines. Works with internal clients to discuss any marketing needs.
• Creates flyers, invitations and one-off creative pieces that complement the overall brand of BankUnited.
• Utilizes a wide range of media, including digital photography, computer aided design and animation to produce accurate, high-quality work.
• Works with Procurement and established vendors to order, monitor and distribute promotional items, collateral pieces, etc. Maintains inventory of marketing materials and promotional items. Fulfills requests for special events and branded promotional items. Analyzes use of promotional items annually and determines solutions for more cost-effective use.
• Manages vendor relationships, negotiates quotes and ensures delivery schedules are followed. Ensures seamless execution with vendors to deliver projects on time and to specification.
• Process invoices and purchase orders for the Marketing department.
• Manage marketing requests through the project management platform (e.g., Kadince, Asana, Monday.com).
• Assist in the coordination and set-up of corporate events and tracks ROI on all events.
• Manage invoice review and payment process through Coupa and Accounts Payable.
• Assists with all inquiries and requests directed to the Marketing department.
• Serve as the primary administrator for Kadince, managing intake requests for marketing projects.
• Coordinate legal, compliance, and regulatory review processes for all client-facing marketing materials.
• Assists with content creation for all marketing campaigns and communications.
• Adheres to and complies with applicable, federal and state laws, regulations and guidance, including those related to anti-money laundering (i.e. Bank Secrecy Act, US PATRIOT Act, etc.).
• Adheres to Bank policies and procedures and completes required training.
  Identifies and reports suspicious activity.

QUALIFICATIONS
Education

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business Administration, or a related field required.

Experience

• 1-2 years of marketing, public relations or advertising experience required

Licenses and Certifications

• N/A

Knowledge, Skills, and Abilities

• Strong attention to detail
• Ability to work effectively under pressure and tight deadlines
• Must be motivated and able to work with minimal supervision
• Exceptional verbal and written communication skills
• Understanding of fundamental marketing principles, campaign execution, branding, and customer engagement
• Effective interpersonal and collaboration skills
• Basic analytical and problem-solving skills
• Ability to manage deadlines and maintain accurate project documentation

Additional Information

Candidates residing in locations within BankUnited's footprint may be given preference