Marketing Coordinator

Title: Marketing Coordinator

Location: Bangkok, Thailand

Job Description:

We are seeking a proactive and detail-oriented Marketing Coordinator to drive marketing execution across the Thailand, Southeast Asia (SEA), and Australia/New Zealand (ANZ) markets. As a core member of our APAC team, you will act as the “boots on the ground” in Bangkok, ensuring our global strategy is translated into high-impact local results.

This role is perfect for a marketing professional who thrives on variety—moving seamlessly between event logistics, content localization, and data analysis—while collaborating with international stakeholders across diverse time zones.

Key Responsibilities

1. Regional Execution & Campaign Support

• Execute marketing projects aligned with the regional strategy for Thailand, SEA, and ANZ.
• Work closely with Sales and Account Management teams to ensure marketing activities directly support the sales cycle and revenue goals in these specific territories.

2. Content Localization & Management

• Adapt and localize global marketing materials for the Thai market, ensuring cultural relevance and linguistic precision.
• Support the content pipeline for blogs and social channels, tailoring messaging to resonate with the unique business landscapes of Sydney, Singapore, and Bangkok alike.

3. Event Management & Logistics

• Lead the coordination of industry events and trade shows across the region, including booth sourcing, collateral alignment, and vendor management.
• Co-create and execute hosted events (webinars, roundtables, and workshops) designed for customer education and retention.

4. Public Relations & Communication

• Coordinate with local PR agencies to localize and distribute press releases that align with global announcements.
• Act as a bridge between the global communications team and local media landscapes.

5. Gifting, Merchandise & Procurement

• Manage the end-to-end procurement process for regional gifting initiatives and corporate merchandise.
• Build and maintain relationships with suppliers to ensure high-quality brand representation.

6. Data Analysis & Reporting

• Monitor and report on the performance of marketing activities using Salesforce and QlikSense.
• Provide actionable insights to the APAC Marketing Manager to optimize future campaign spend and strategy.

Requirements

• Experience: Fresh grads or 1–2 years of experience in Marketing, Communications, or a related field (B2B or Digital Advertising experience is a significant advantage).
• Language Skills: Native-level Thai and Fluent English are required, as you will be managing localized content for Thailand and communicating daily with ANZ and regional stakeholders.
• Cultural Intelligence: An understanding of the business nuances between the SEA and ANZ markets.
• Technical Savvy: Proficiency with CRM tools (Salesforce) and data visualization platforms.
• Project Management: Strong organizational skills with the ability to manage multiple deadlines across different time zones.
• Communication: Exceptional interpersonal skills to collaborate with remote, international teams while maintaining a strong presence in the Bangkok office.

What is Taboola?

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Why choose Taboola?

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces diversity and change, with enormous potential for growth and that offers a challenging yet collaborative working environment, where you will always feel valued and be given every opportunity to make a name for yourself.

With an office culture that’s international, social and supportive, Taboola offers generous benefits, lunch options at the offices, stock options, charity days, etc. to name just a few.

So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands, why not come and see what we’re all about, you won’t be disappointed.

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