Marketing Coordinator

Title: Marketing Coordinator

Location: Miami United States

Job Description:

Key Projects & General Responsibilities

• Assist in the development and execution of product marketing campaigns and go-to-market initiatives
• Support content creation for sales & acct mgmt teams for use across digital channels, internal communications, presentations, and marketing collateral
• Collaborate with design and marketing teams on creative assets and brand materials
• Use internal data from Looker and/or conduct research to support messaging, positioning, and competitive insights
• Participate in brainstorming sessions and planning discussions
• Support email marketing development and execution using Iterable, including:
• Write content for email communications
• Designing basic marketing emails
• Gathering and organizing email distribution lists
• Scheduling, sending, and monitoring campaigns
• Create marketing collateral such as social/graphic posts, one-pagers, help center articles, and presentations
• Assist with ordering, organizing, and distributing swag for internal teams and sponsorships
• Help maintain the organization of marketing assets, templates, and documentation
• Provide general support to the brand marketing team, sales, and product on ongoing projects and initiatives

What you should have:

• Strong writing and communication skills
• Experience with data analytics tools like Looker to obtain data and use it effectively in marketing materials and messaging
• Ability to think creatively and develop compelling, on-brand content
• Graphic design and/or content editing skills (Canva, Adobe, Figma, or similar tools)
• Prior experience using an email marketing platform (Iterable preferred)
• Comfortable learning new tools, systems, and software
• Strong organizational skills and attention to detail
• A collaborative mindset with a positive, proactive mindset - willing to roll up your sleeves to get the job done

What You'll Receive:

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
• Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
• Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.

 

About Our Crew 
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe. Our passion and unyielding dedication to getting people on the water influence our culture in ways you won’t find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family. If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!

 

#LI-Hybrid