Marketing and Communications Specialist

Title: Marketing and Communications Specialist

Location: Atlanta United States

Job Description:

Overview

Inspire Connection. Elevate Brand. Drive Impact.

Join a mission-driven organization where your creativity and communication skills make a real difference. As our Marketing and Communications Specialist, you'll play a key role in developing and executing marketing strategies that expand our reach, strengthen our brand, and engage our communities.

Hybrid Work Schedule - 3 days a week onsite in our Corporate Office in The Battery area, 2 days remote

What You'll Do:

As a Marketing and Communications Specialist, you'll support the planning, execution, and measurement of marketing and communication initiatives that advance the organization's brand, business objectives, and community engagement. This role collaborates closely with internal teams and external partners to deliver creative, consistent, and impactful work across digital, print, events, and media channels.

• Develop and implement marketing campaigns that align with organizational goals and brand guidelines.

• Draft, edit, and proofread content for press releases, newsletters, websites, social media, and presentations.

• Support media outreach efforts, including press releases and media list management.

• Manage social media channels-plan content calendars, create posts, monitor engagement, and report performance.

• Coordinate production of marketing materials (brochures, flyers, promotional items, digital ads).

• Ensure brand consistency across all communications and marketing channels.

• Track and analyze marketing metrics and recommend data-driven improvements.

• Collaborate with sales, operations, clinical, and HR teams to align marketing efforts.

• Contribute to campaign research, planning, and creative development.

• Assist with basic graphic design using Adobe Creative Suite or Canva.

• Provide project coordination and administrative support to the marketing team.

• Other tasks as assigned

About You

Specialized Knowledge/Skills:

• Strong proficiency in social media strategy and content development

• Excellent written and verbal communication skills

• Ability to prioritize tasks, meet deadlines, and work independently and collaboratively

• Positive attitude, attention to detail, and a willingness to learn

Education/Experience:

• Bachelor's degree in marketing, Communications, Public Relations, or related field

• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Microsoft Office (Word, PowerPoint, Excel), Social Media Publishing platforms (e.g., Birdeye), and Canva

Training/Equipment:

• Must be proficient in Microsoft Office Suite to include Word, Excel, and PowerPoint in addition to Macintosh application software

• Experience with Social Media Publishing platforms (e.g., Birdeye), Project Management tools (e.g., Lytho), and Canva

We Offer

Benefits for All Associates (Full-Time & Per Diem):

• Competitive Pay

• 401(k) with Company Match

• Career Advancement Opportunities

• National & Local Recognition Programs

• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance

• Generous Paid Time Off + 7 Paid Holidays

• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

• Education Support & Tuition Assistance

• Company-paid Life & Long-Term Disability Insurance

• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position

• Employee must meet minimum requirements to be eligible for benefits

• Where applicable, employee must meet state specific requirements

• We are proud to be an EEO employer

• We maintain a drug-free workplace

ReqID: 2026-134881 Category: Corporate Position Type: Full-Time Company: Gentiva Hospice