Manager, Direct Response Strategy

Title: Manager, Direct Response Strategy

Location: Lanham, MD, 20706, USA

Department: Client Services, Data Analytics, Project Management

LocationRemote - United States

Base Pay$75,000.00 - $85,000.00 / Year

IndustryMarketing, Advertising, Fundraising

Employee TypeFull-Time Regular

Job Description:

The Manager, Direct Response Strategy will collaborate with and support senior Audience Strategy leadership, internal Moore stakeholders, and the client to formulate and execute data-driven, audience-led direct marketing strategies to maximize fundraising results and revenue across multiple channels. 

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Your Impact:

• Interface with the account team and client to understand the client's overall goals, objectives, and requirements. 
• Prepare campaign implementation Program Plans that outline all relevant details of the campaign for planning and execution of direct mail campaigns. This includes contributing to campaign planning documents, including concept memos or client-specific documents that may be required for future efforts.  
• Work with Strategy VP and/or Directors and list broker(s) to create audiences for acquisition campaigns.   
• Work with Client Success and Operations to ensure that marketing strategies are effectively executed. 
• Interface with Moore stakeholders and external partners to include cager, database vendor, list broker, co-ops, modelers, digital partners, copy writers and other resources as necessary. 
• Track and analyze ongoing programs, evaluate return on investment of all programs, and make recommendations for using learnings in future audiences or campaigns. 
• Work with the Data and Analytics team to ensure that campaign reports are accurate and timely.  
• Develop and propose new and innovative approaches to offer, expand, or improve current practices. 
• Prepare an annual direct mail fundraising plan for the client to identify what short- and long-term goals need to be met and how to meet them. 
• Develop short-term strategic plans designed to ensure client satisfaction by identifying opportunities and offering creative and timely solutions.  
• Work with clients and members of the account team to develop annual budgets and both short- and long-term projections.     
• Determine audience selection strategies for donor campaigns and effectively communicate segmentation criteria to analysts for execution.   
• Develop presentations and participate in client meetings to share program outcomes and strategic recommendations for upcoming campaigns. 

Your Profile:

• College or university certificate. 
• Three or more years’ direct response fundraising experience with nonprofit clients, with a focus on direct mail. 
• Strong communication skills. 
• Solid understanding of direct response fundraising strategies and tactics; direct mail experience is critical. 
• Intellectually curious. 
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.  
• Ability to adapt to frequent change and prioritize frequently shifting opportunities. 
• Strong attention to detail and organizational skills a must.  
• Analytical skills. 
• High-level proficiency with Microsoft Teams, Word, Excel, and PowerPoint.   
• Must be able to communicate with executive-level personnel, both internally and externally. 
• Ability to travel as needed for regular client meetings approximately 10-15% of the time. 

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.   
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.