Manager, Digital Marketing

Title: Manager, Digital Marketing (Hip-Hop and R&B)

Location: Los Angeles United States

Job Description:

Your Mission

Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic Los Angeles based Hip-Hop and R&B team is seeking a Manager of Digital Marketing to join our ranks. You will lead best-in-class marketing initiatives for A-level and developing Hip Hop and R&B artists, owning the full scope of strategy development and execution across campaigns, data, and audience engagement.

Reporting directly to the VP, we're looking for a passionate digital marketer who is a hip-hop and R&B superfan, living at the forefront of this culture and already connected to leading platforms, creators, and networks in this space. We want someone who can conduct campaigns across every key platform and tool. Your fluency with trends and viral content will be crucial, helping to unlock and amplify an artist’s digital footprint for unparalleled campaign performance. You’ll also serve as an expert voice to artists and managers, using data and creativity to drive clear impact.

What You'll Be Doing

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Conceptualize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) with a focus on artist brand building and audience resonance.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

What You Bring

• You have experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• You have a clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships, with a tangible impact on driving campaigns forward.
• You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment on a global stage.
• You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences. You’re interested in what’s new and next, and how to use that to drive positive fan experience.
• You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.

What Would Be A Plus

• You have worked across Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.
• Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.
• Ability to build custom data pipelines or automations to optimize workflows and reporting.

Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range
$70,304 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. 

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.