Manager D2C Commercial Performance

Manager D2C Commercial Performance – EMEA (remote)

locations

Munich, Germany

time type

Full time

We are seeking a commercially driven D2C E‑commerce Revenue Growth Manager – EMEA to accelerate profitable online growth across our regional direct‑to‑consumer business. 

This role is critical to scaling revenue, and customer lifetime value across EMEA. You will own and optimise the core commercial levers of the D2C business, including trading go-to-market plans, go-to-channel strategies, merchandising, promotional strategy and market-level performance, ensuring alignment with wider business growth objectives. 

The ideal candidate combines strong commercial acumen, hands‑on D2C e‑commerce expertise, analytical rigour, and the ability to influence cross‑functional teams in a matrix.

Let's start with our benefits:

• Attractive remuneration and a permanent employment contract in a crisis-proof environment

• 30 days of vacation plus December 24 and 31, giving you plenty of time for relaxation and personal interests

• Two additional days of volunteer leave for your voluntary work

• The opportunity to participate in the stock purchase program and benefit from the company's growth opportunities

• A company pension plan with a base subsidy of EUR 55 to provide for your financial future

• A flexible benefits program from which you can individually select your personal benefits. You can choose from a childcare subsidy, sports activities, restaurant vouchers, and job bike leasing

• Mental health support from TELUS Health, which offers you and your family support in various areas of life

• Extensive training and development opportunities, including access to LinkedIn Learning, to continuously expand your skills Regular events to strengthen team spirit and make new contacts

Key Responsibilities 

• Own the D2C revenue growth plan for EMEA, translating business targets into market‑level trading actions and measurable performance outcomes

• Support in define and execute market-specific go-to-market and go-to-channel approaches, ensuring commercial plans are tailored to local opportunities, customer needs, and channel priorities across EMEA

• Drive commercial performance across key levers including traffic, conversion rate, average order value, repeat purchase, and customer lifetime value

• Lead regional trading, promotional, pricing, and merchandising plans to maximise sales, margin, and customer relevance across markets

• Partner with CRM and marketing teams to improve acquisition, retention, lifecycle programmes, and customer engagement through email, loyalty, and personalised journeys

• Identify conversion opportunities across the onsite journey, including landing pages, product pages, checkout flow, bundling, upsell, and cross‑sell initiatives

• Build and monitor performance dashboards, analyse customer and trading data, and turn insights into clear growth actions and prioritised recommendations

• Collaborate closely with Marketing, Product, IT, Operations, Finance, Legal, Compliance, and local market teams to execute growth initiatives effectively

• Support new market launches, platform enhancements, and commercial tests to ensure each initiative delivers measurable revenue impact

• Own weekly and monthly performance reviews, forecasting, and reporting of risks, opportunities, and actions to stakeholders

• Contribute to the evolution of EMEA D2C best practices, growth playbooks, and scalable processes in line with the global D2C strategy

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Qualifications 

• Bachelor’s or Master’s degree in Business, Marketing, Digital, E‑commerce, or a related field
• 5+ years’ experience in e‑commerce, digital commerce, or D2C environments, with proven ownership of commercial performance or revenue growth initiatives
• Proven experience driving online sales growth across multiple markets through trading, conversion optimisation, CRM, merchandising, or lifecycle marketing initiatives
• Strong understanding of D2C growth mechanics, including acquisition, conversion, retention, pricing, promotions, onsite experience, and customer analytics
• Demonstrated skills in developing and executing go-to-market and go-to-channel strategies that translate commercial priorities into actionable market and channel plans
• Advanced analytical skills with the ability to interpret performance data, identify opportunities, and translate insights into commercial actions
• Demonstrated ability to work effectively in matrix organisations with multiple senior stakeholders. Fluent in English; additional languages are a strong plus
• Business fluent German and English skills

Preferred Skills 

• Strong commercial mindset with experience balancing growth and profitability

• Hands‑on experience with analytics tools, performance dashboards, and A/B testing methodologies

• Excellent stakeholder management and communication skills across regional and global teams

• Strong understanding of CRM, lifecycle marketing, segmentation, and retention strategies

• Highly organised, data‑driven, and comfortable operating in fast‑paced, evolving environments

• Proactive, results-driven self-starter with a strong go-getter mindset and the ability to drive outcomes in complex matrix environments