Growth Marketing Specialist

Title: Growth Marketing Specialist

Location: Remote (Canada, United States)

Job Description:

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand the conversations shaping their brands, take action and measure their impact. Combined with analyst-led Media Intelligence and advisory services, Muck Rack turns signals into insights and insights into action.

Founder-controlled and growing  profitably and sustainably, we have the freedom to build forward-thinking products, put our customers first, and offer an inclusive culture that welcomes diverse perspectives.

We're looking for a detail-obsessed, fast-learning Growth Marketing Specialist to help us turn muckrack.com into a high-performing growth engine.

You'll build the pages our campaigns run on, and you'll own the analytics that inform the strategy. You’ll focus on web production from turning briefs and Figma files into live, fast, well-structured pages and on measurement and optimization with GA4 and Google Tag Manager, attribution, and A/B testing. 

What you'll do

Web production & project management 

• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap
• QA every launch across browsers and devices before it goes live
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics

Web analytics & optimization

• Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams. 
• Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from
• Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps. 
• Turn analytics into digestible insights for marketing stakeholders

How success will be measured in this role

• Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages 
• Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves
• A running A/B testing cadence with clear learnings and real iteration
• No SEO or tracking regressions introduced by site launches

If the details below describe you, you could be a great fit for this role

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar. 
• Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself 
• Comfortable with HTML and CSS, and able to read and adapt simple JavaScript
• You understand funnels, and you have a point of view on why pages convert or don'tt off
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery

Nice-to-haves

• Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert)
• Experience with B2B SaaS marketing sites
• Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

For roles based in North America, we offer a competitive salary range aligned with local market value.

• The base salary for this role in Canada is between 76,000 - 86,000 CAD
• The base salary for this role in the United States is between $65,000 - $75,000

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever 

• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation 

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities

Health & Wellness

• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

•  4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave

Learning and Development

• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.