Ecommerce Analytics and Optimization Manager

Title: Ecommerce Analytics & Optimization Manager

Location:

CO, Denver

NH, Nashua

Job Description:

 

Are you passionate about using data to drive digital growth and improve customer experiences? We're looking for an analytical, results-driven eCommerce Analytics & Optimization Manager to lead performance analytics, conversion optimization, and customer behavior insights across our digital sales channels.

 

In this role, you'll own the measurement and optimization of the end-to-end eCommerce funnel, transforming complex data into actionable recommendations that improve conversion, revenue, and customer experience. You'll partner closely with Digital Media, Creative, Product, UX, Call Center, Technology, and Enterprise Data Warehouse (EDW) teams to align measurement strategies, optimize digital experiences, and ensure a consistent view of customer acquisition and performance across channels.

 

If you enjoy solving business problems with data, building executive dashboards, leading experimentation programs, and influencing digital strategy, we'd love to hear from you.

What WOW! Offers

Salary up to $105,000/year, based on experience

Medical, dental, and vision insurance

401(k) with company match

Generous paid time off and paid holidays

Tuition reimbursement

Flexible Spending Account and Health Savings Account options

Employee discounts on WOW! services in applicable service areas

What You'll Do

Drive eCommerce Performance Analytics

Own the measurement and reporting of digital sales performance while providing actionable insights that improve business results.

Responsibilities include:

Owning weekly, monthly, and quarterly eCommerce performance reporting, tracking key KPIs against budgets, forecasts, and annual business objectives

Monitoring and analyzing performance across the end-to-end digital sales funnel to identify opportunities to improve:

Conversion

Funnel progression

Abandonment rates

Revenue performance

Providing proactive insights and strategic recommendations to optimize channel performance and maximize digital sales

Monitoring trends, forecasting performance, and identifying business risks and growth opportunities

Serving as the primary owner of eCommerce funnel measurement and performance analysis

Customer Journey & Conversion Optimization

Leverage quantitative and qualitative analytics to improve every stage of the customer journey.

Responsibilities include:

Analyzing customer behavior throughout key stages of the digital sales funnel to identify friction points and conversion opportunities

Conducting quantitative analysis using digital analytics platforms to evaluate:

Website traffic

Customer engagement

Funnel progression

Purchase behavior

Performing qualitative analysis using:

Session replay tools

Heatmaps

Customer feedback

Behavioral analytics

Partnering with Product, User Experience (UX), Marketing, and Digital teams to prioritize optimization initiatives based on business impact and implementation effort

Reporting, Dashboards & Business Intelligence

Deliver meaningful reporting that enables informed business decisions.

Responsibilities include:

Designing, developing, and maintaining executive dashboards, scorecards, and self-service reporting solutions

Providing stakeholders with clear visibility into:

Channel performance

Customer behavior

Business health

Automating reporting processes to improve efficiency and accelerate decision-making

Establishing standardized KPI definitions and reporting methodologies to ensure consistent measurement across the organization

Presenting concise, actionable insights through business reviews and executive reporting

Experimentation & A/B Testing

Support continuous optimization through structured experimentation.

Responsibilities include:

Supporting the eCommerce optimization roadmap through the execution and measurement of A/B and multivariate testing

Configuring, launching, monitoring, and analyzing experiments using Optimizely and other experimentation platforms

Partnering with cross-functional teams to develop:

Test hypotheses

Success metrics

Measurement strategies

Measuring business impact and communicating test results along with recommendations for future optimization

Digital Measurement & Data Quality

Ensure accurate, reliable measurement across all digital experiences.

Responsibilities include:

Defining and managing data layer requirements to support comprehensive digital analytics

Partnering with Digital Product, IT, and Analytics teams to establish:

Tracking standards

Tagging strategies

Validating implementation of analytics tagging and data collection across websites, digital funnels, and customer experiences

Ensuring data quality, reporting accuracy, and measurement consistency across platforms

Cross-Functional Leadership

Partner across the organization to drive digital growth and improve customer experiences.

Responsibilities include:

Collaborating with Marketing, Product, UX, Technology, and Business Intelligence teams to align analytics and optimization priorities

Serving as the organization's subject matter expert for:

Digital analytics

Customer behavior

Conversion rate optimization

Providing strategic recommendations that influence:

Product enhancements

Customer experience improvements

Digital growth initiatives

Performing additional duties as assigned

What You'll Bring

Minimum Education & Experience

Bachelor's degree in:

Analytics

Marketing

Business

Economics

Statistics

Computer Science

Related field

3+ years of experience in:

eCommerce Analytics

Digital Analytics

Conversion Rate Optimization (CRO)

Related analytical disciplines

Deep experience using web analytics platforms such as:

Google Analytics 4 (GA4)

Adobe Analytics

Contentsquare

Quantum Metric

Similar analytics solutions

Experience analyzing customer journeys using:

Session replay tools

Heatmaps

Behavioral analytics platforms

Skills & Abilities for Success

Analytics & Business Intelligence

Hands-on experience developing dashboards and reporting solutions using:

Power BI

Tableau

Looker

Similar Business Intelligence platforms

Advanced analytical and problem-solving skills with the ability to transform complex data into actionable business recommendations

Experimentation & Optimization

Experience using Optimizely or other experimentation platforms

Strong understanding of:

Conversion rate optimization

Digital measurement frameworks

Tagging strategies

Data layer implementation

Communication & Leadership

Excellent communication and stakeholder management skills

Experience presenting insights and recommendations to leadership audiences

Ability to influence business decisions through data-driven storytelling

Customer Experience & Digital Strategy

Strong quantitative and qualitative analytical capabilities

Experience leveraging:

Web analytics

Session replay technology

Testing platforms

Reporting tools

Ability to translate customer insights into optimization initiatives that improve conversion and support the eCommerce roadmap

Demonstrated ability to help digital channels achieve revenue, budget, and forecast objectives

Physical Demands & Working Conditions

The physical demands described below are representative of those required to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Regularly required to talk and hear

Required to use hands to type, handle objects, and paperwork

Required to use close vision and maintain focus

Frequently required to sit, stand, bend at the knees and waist, and walk

Primarily an office-based or remote/hybrid role with extended periods of computer use

Occasional travel (up to 15%) for meetings and company events

Why Join Us?

As the eCommerce Analytics & Optimization Manager, you'll play a pivotal role in shaping WOW!'s digital growth strategy. You'll work at the intersection of analytics, customer experience, experimentation, and business strategy—partnering with leaders across Marketing, Product, UX, Technology, and Data to optimize every stage of the customer journey. If you're passionate about turning data into measurable business outcomes and driving meaningful digital innovation, this is the opportunity to make a lasting impact.