Donor Marketing Manager

Title: Donor Marketing Manager

Location: Plymouth United States

Job Description:

Job Type: Full-time

Nexus Family Healing is looking to hire a Donor Marketing Manager to join our fantastic Marketing and Communication team!

For more than 50 years, Nexus has empowered thousands of children, families, and adults to find hope and healing. What started in 1972 as a single program in Minnetonka, Minnesota has grown into a nationally recognized network across five states. As a progressive leader in youth and family mental health, we’re driven by a clear mission: to close gaps in care and create brighter futures for those we serve.

At Nexus Family Healing, we embrace diversity, promote equity, and foster inclusion. As a national mental health organization, we serve a diverse group of youth and families, and we strive for our workforce to support and represent that diversity.

Pay and Schedule:

• Full-time remote opportunity within Minnesota
• Starting salary range: $80,000-90,000 annually

Nexus’ Comprehensive Benefits Include:

• Four weeks paid time off (PTO) in the first year of employment
• Multiple options for health insurance coverage
• No-cost life insurance
• Short/long-term disability insurance
• 401k match
• NEW - Talkspace Therapy Benefit for the whole family
• NEW - Hinge Health Benefit for the whole family
• NEW – Carrot Fertility Benefit
• Tuition assistance and training opportunities
• Advancement pathways and internal promotion
• And much more!

Position Summary: Our Donor Marketing Manager is responsible for establishing donor marketing strategies that drive prospects and encourage acquisition of donors, aligning work with the overarching goals and objectives of the Nexus Foundation for Family Healing. In close collaboration with the Marketing and Communications team and the Foundation Team, the Donor Marketing Manager will lead strategies that identify potential donors and promote first-time giving campaigns, execute annual giving campaigns and manage core donor communications such as newsletters, welcome packets, annual reports.

Primary responsibilities:

Engagement and Acquisition

• Develop and implement engagement strategies for identifying and engaging potential donors.
• Develop and execute first-time-donor focused fundraising campaigns.
• Utilizing data, testing and best practices identify donor attributes and implement tactics that bring prospects further down the funnel of giving.

Annual Giving Campaigns

• Develop annual giving strategies focused on first-year givers and on renewal of core donor base using various tactics such as direct mail, online and peer-to-peer fundraising.
• Works closely with Donor Services Director to review data and adjust plans regarding renewal of support and increased support from existing donors and re-activate lapsed supporters.
• Collaborate with Digital Marketing Manager and Sr. Communications Manager to execute campaigns across marketing platforms and establish consistent presence for foundation activities.

Donor Communications

• Leads the development of core fundraising materials and engagement tools such as newsletters, reports, presentations, emails, welcome packets, employee-giving materials.
• Actively works to identify youth success stories. Articulates and shares the impact of donations to youth and families through various channels.
• Working with the Digital Marketing Manager and Communication Manager, maintain an active level of written and digital awareness and correspondence with all donors.

Reporting & Analytics

• Partners with Foundation team to establish annual revenue goals and track progress towards those goals throughout the fiscal year.
• Establish acquisition performance indicators; collaborate with the Donor Services Director to analyze and interpret donor data including giving frequency, consistency, responsiveness, and events attended; identifies giving trends and patterns and creates growth goals and objectives.

Requirements

Required Education and Licensure:

• Bachelor’s degree or combination of education and related experience in marketing, communications and philanthropy
• 5+ years experience in marketing and/or communications
• 3+ years experience working with a development team and/or engaging donors
• 2+ years working with CRM software (Blackbaud preferred but not required)
• 2+ years experience developing, tracking, communicating, and attaining strategic departmental goals, objectives and performance indicators.
• Working knowledge of nonprofit donor marketing best practices
• Advanced experience with Microsoft Office, Office 365, and ability to learn computer software programs
• Valid driver’s license required. Must meet state regulating agency and Home Office driving requirements

Preferred Education and Experience:

• 5+ years experience in marketing
• 3+ years experience with a development and/or philanthropic entity

At Nexus Family Healing, our voices and actions are focused on recognizing, affirming and respecting people of every race, ethnic background, socio-economic status, sexual orientation, gender expression and faith.

Our ICARE Values:

• Innovation: Leading the way and implementing creative, cutting-edge ideas and approaches
• Compassion: Listening, honoring differences, and showing respect, kindness, empathy care, and concern
• Agility: Exhibiting flexibility and adapting quickly
• Responsiveness: Being quick, positive, and accurate
• Excellence: Demonstrating quality results that surpass ordinary standards

APPLY TODAY TO BE CONTACTED BY OUR RECRUITING TEAM! When you work at Nexus, you have the opportunity to change lives — including your own!

Salary Description

$80,000-90,000 annually