Director GEO Strategy and Operations, CNN Digital Products and Services

Title: Director GEO Strategy & Operations, CNN Digital Products & Services

Location:

New York, New York, United States of America 

Atlanta, Georgia, United States of America 

Washington, District of Columbia, United States of America

Full time  

Job IdR000104250  

Hybrid

Job Description:

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

 

Your New Role…

 

The Director of GEO Strategy & Operations leads CNN’s strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams.  

This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.  

 

 

Your Role Accountabilities… 

 

• GEO Strategy & Platform Direction  

• Define CNN’s overarching GEO strategy across:  

• Traditional search engines  

• Generative AI platforms  

• Hybrid search experiences  

• Video-driven search ecosystems (YouTube, TikTok)  

• Translate platform evolution into strategic implications for CNN  

• Establish priorities and explicit tradeoffs across discovery surfaces  

Technical Readiness & Systems Oversight  

• Oversee technical GEO readiness in partnership with Engineering and Product  

• Define requirements for schema, metadata systems, indexing readiness, and platform compliance  

• Ensure CNN is positioned competitively in AI citation and emerging ranking systems  

• Oversee Technical GEO contractor work  

Measurement & Impact Framework  

• Define how GEO impact is measured across platforms  

• Develop frameworks for:  

• AI citation tracking  

• Platform inclusion analysis  

• Visibility benchmarking  

• Cross-platform topline audience contribution  

• Partner with Data & Insights to formalize dashboards and performance readouts  

Cross-Functional Partnership & Governance  

• Serve as the primary GEO partner to:  

• Editorial leadership  

• Product & Engineering  

• Distribution Strategy  

• Partnerships teams  

• Balance internal priorities with external platform requirements  

• Represent CNN’s discoverability strategy in partnership discussions  

Operational Discipline  

• Establish cadence for GEO monitoring and platform sensing  

• Ensure action-oriented insight delivery (daily/weekly/monthly)  

• Prioritize high-leverage initiatives over diffuse support  

• Maintain clear definitions of done and measurable outcomes  

 

Qualifications & Experience… 

 

• 10+ years in technical search, platform strategy, digital product, or discovery-focused roles, with demonstrated evolution beyond traditional SEO  

• Experience leading cross-functional initiatives spanning Editorial, Product, Engineering, and Distribution  

• Proven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social, or adjacent discovery environments)  

• Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)  

• Deep understanding of Traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, Video-first search ecosystems (YouTube, TikTok), Working knowledge of: Structured data/schema implementation, Indexing and crawl systems, Core web performance metrics, AI citation and inclusion dynamics  

• Strong analytical orientation; able to define measurement frameworks and interpret complex performance signals  

• Comfortable working with data platforms, dashboards, experimentation frameworks, and visibility benchmarking tools  

• Demonstrated ability to translate platform evolution into organizational strategy  

• Experience defining priorities and tradeoffs under resource constraints  

• Strong governance instincts — able to set cadence, definitions of done, and accountability structures  

• Proven ability to reduce diffuse activity and focus teams on high-leverage work  

• Executive presence; able to communicate platform shifts clearly and credibly  

• Comfortable representing the organization in external platform or partnership conversations  

• Ability to balance external platform requirements with internal editorial and business priorities  

• Experience serving as connective tissue across technical and editorial stakeholders  

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $147,000.00 - $273,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.