Director, Omnichannel Retail Marketing

Title : Director, Omnichannel Retail Marketing

Location: Smyrna United States

Job Description:

An industry-leading consumer products organization is seeking a Director, Omnichannel Retail Marketing to lead strategic growth initiatives with one of the largest home improvement retailers in North America. This high-impact leadership role will own omni-channel marketing strategy, retail media investment, category growth, digital commerce initiatives, and in-store execution to drive revenue, market share, and customer engagement.

This opportunity is ideal for a commercially minded marketing leader who excels at blending digital commerce, category management, retail partnerships, and data-driven decision-making to deliver measurable business results.

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Key Responsibilities

• Develop and execute omni-channel growth strategies that integrate eCommerce, retail media, merchandising, and in-store marketing to increase revenue, market share, and customer engagement with a major national retail partner.

• Lead retailer-facing business planning, category reviews, assortment optimization, product launch strategies, and long-range growth initiatives while serving as a key strategic advisor to internal stakeholders.

• Direct and develop a high-performing marketing team, fostering collaboration across sales, product management, digital commerce, analytics, and finance functions.

• Manage marketing investments, performance metrics, and retail media programs through rigorous analysis of customer, category, and financial data to maximize ROI and profitability.

Qualifications

• 10+ years of omni-channel, retail marketing, channel marketing, customer marketing, category management, or digital commerce experience supporting large national retail accounts.

• Proven success developing growth strategies for major brick-and-mortar and eCommerce retailers, with experience managing product portfolios, merchandising initiatives, and retail media programs.

• Strong financial acumen including P&L management, forecasting, budgeting, business planning, and performance analytics.

• Demonstrated leadership experience building high-performing teams and influencing cross-functional stakeholders within complex, matrixed organizations.

Preferred Experience

• Experience supporting major home improvement, mass retail, consumer durable goods, or CPG channels.

• Expertise in digital marketing, eCommerce optimization, online conversion, search performance, and customer acquisition strategies.

• Background leading product launches, innovation planning, assortment strategy, and retailer line reviews.

• Bachelor's degree in Marketing, Business, Analytics, or a related discipline; advanced degree preferred.

Location: Smyrna, GA - Hybrid (Tue-Thur in office/other remote) - Relocation Assistance Available

Travel: up to 25%

Salary: $165 - 180K base + 15% bonus

Benefits

• Competitive base salary and annual bonus opportunity

• Comprehensive medical, dental, and vision coverage

• 401(k) with company match

• Generous paid time off and holidays

• Career advancement opportunities within a growing organization

• Hybrid work flexibility

• Employee wellness and development programs.