Director of Business Development

Title: Director of Business Development - Post Acute

Location: Hanover, Maryland, 21076, United States

Hybrid/remote options may be available depending on organizational needs.

Job Description:

POSITION SUMMARY

The Post-Acute Business Development Director is responsible for driving growth and strategic partnerships across the post-acute continuum, including skilled nursing facilities, long-term acute care hospitals (LTACHs), and inpatient rehab facilities (IRFs). This role identifies opportunities, cultivates relationships, and executes strategies to increase the number of facilities utilizing Adfinitas providers.

KEY RESPONSIBILITIES

• Identify and develop partnerships with post-acute facilities.
• Market and track marketing efforts to post-acute facilities through in Adfinitas Customer Relationship Management (CRM) software (Hubspot).
• Serve as the initial liaison between post-acute partners and internal teams to ensure seamless program implementation and high-quality patient care.
• Analyze market trends, referral patterns, and competitor activity to inform strategic growth planning.
• Collaborate with recruiting, credentialing, and the Post-Acute operations team to ensure alignment of post-acute growth strategies with programmatic Post-Acute Adfinitas goals.
• Develop and implement outreach programs to promote post-acute services.
• Representing the organization at industry conferences, networking events, and community outreach opportunities.
• Develop marketing material for meetings with potential clients

NEW BUSINESS METRICS

The Post-Acute Business Development and Implementation Director will be expected to meet or exceed the following performance metrics (subject to quarterly review and adjustment):

• New Programs Development: Establish 4 initial meetings with new nursing facilities per month and implement six new programs per quarter.
• Provider Recruiting: Weekly meetings with Recruiting and staffing facilities within 3 months of facility agreeing to utilize Adfinitas Providers
• Provider Credentialing: Weekly meetings with Credentialing and Revenue Cycle Department to ensure expeditious credentialing of providers with facilities and payers
• Pipeline Management: Maintain an active pipeline of 20+ prospects with weekly follow-up activity documented in CRM.
• Revenue Impact: Contribute to a minimum of $8 million in new revenue generation ($400k in net income) from post-acute partnerships in year one.

QUALIFICATIONS

• Bachelor’s degree in healthcare administration, business, marketing, or a related field (Master’s preferred).
• 3+ years of experience in healthcare business development, preferably in a post-acute or care transition setting.
• Strong knowledge of the post-acute care continuum and value-based care models.
• Excellent interpersonal, communication, and relationship-building skills.
• Proven ability to drive strategic growth and meet or exceed performance targets.
• Familiarity with CRM tools and presentation software – specifically Hubspot and PowerPoint.

WORKING CONDITIONS

• Frequent travel to partner sites and healthcare facilities.
• Hybrid/remote options may be available depending on organizational needs.
• Salary range: $100K-$125K plus Incentive

ABOUT ADFINITAS HEALTH

Adfinitas Health is a privately held multi-specialty healthcare management company. Since 2007, hospitals, health systems and post-acute facilities have trusted that we’ll take superb care of their patients. Our skilled providers become an integral part of your hospitalist or post-acute care teams, bringing our responsive service, focus on quality, and innovative programs to deliver value to you and your patients each and every day.

Our comprehensive approach to care, which enhances coordination between hospital and post-acute partners, translates to higher patient satisfaction and better patient outcomes through transitions in care.

Adfinitas Health is a government contractor and an Equal Opportunity/Affirmative Action Employer. It is Adfinitas Health’s policy that all personnel-related decisions are made without regard to race, color, religion, sex, national origin, age, disability, marital or veteran status, or any other protected status.